Inspired by the traditional bamboo steamer, we have created a circular box with a contemporary touch – upon lifting the lid of the box, an array of 12 customized crystal magnets capture one’s attention as they sit in a circular fashion on the top tier, with a die-cut in the center revealing the title of the notebook beneath. Matching infographics provides detailed introduction and pronunciation of each of the 12 “Bao” (which means “Buns” in Mandarin) in the notebook enclosed, whereas dotted pages encourage self-documentation.

Ronn is the Founding Partner and Creative Director of BEAMY, a branding and multidisciplinary design outfit headquartered in Shanghai, with offices in Singapore and New York. She is also the Founder and Creative Director of Pulp Nation, a paper label which specializes in creative and innovative paper based products and also independent book publishing. Ronn possesses 20 years of knowledge and expertise in leading concept, branding, graphic design, interactive and product ideation projects across different industry sectors. A fearless pioneer, she moved from Singapore to Shanghai to work in advertising and branding agencies, and eventually co-founded BEAMY, after discovering China’s burgeoning market potential for branding and creative services. Prior to Shanghai, Ronn worked as an Art Director in Tokyo. Her experience in Singapore, Japan and China has exposed her to vastly different working cultures, creative and design sensibilities. Her works have garnered recognitions internationally, including prestigious international design awards like Red Dot Design Award, iF Design Award, Transform Awards, and Graphis Award. Ronn also serves as jury in a number of international award shows.

Headquartered in Shanghai with studios in Singapore and New York, BEAMY is an awarding-winning branding and multi-disciplinary design agency with a team of international talents from different past lives: designers, brand managers, marketers and retail experts. BEAMY features: BRANDING, DESIGN & COMMUNICATIONS – Dreaming up all things brand, design and communications, online and offline; ENVIRONMENT DESIGN – Interior and environment concept, design and fit-out, commercial and residential; CONTENT CREATION – Photography, videos, copywriting, creation and publishing of limited edition books.