BaoWow! Corporate Gift Set by BEAMY

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DESIGN DETAILS
DESIGN NAME:
BaoWow!

PRIMARY FUNCTION:
Corporate Gift Set

INSPIRATION:
Inspired by the traditional bamboo steamer, a circular box is designed with a contemporary touch to present the title of the notebook within. Upon lifting the lid of the box, an array of 12 customized crystal magnets capture one’s attention as they sit in a circular fashion on the top tier. Matching infographics provides detailed introduction and pronunciation of each of the 12 Bao, which means Buns in Mandarin, in the notebook enclosed, whereas dotted pages encourage self-documentation.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
This serves as a handbook for foreigners to learn and make their own notes as they explore the wonders of the Chinese language and its staple food culture. Pantone Neon Yellow and Spotuv is used to highlight certain text and infographics, giving it more emphasis and vivacity.

OPERATION / FLOW / INTERACTION:
Upon lifting the cover of the box, 12 customized crystal magnets on the top tray can be accessed easily. Removing the top tray will give access to the notebook.

PROJECT DURATION AND LOCATION:
The project was initiated in September 2015 and production concluded in February 2016. It was conceptualised in Shanghai, China, and distributed to clients and friends around the world.

FITS BEST INTO CATEGORY:
Graphics and Visual Communication Design

PRODUCTION / REALIZATION TECHNOLOGY:
Mohawk Paper was utilized specially for this gift set, both box and notebook. Die cut is applied to the box lid to resemble a bamboo steamer and open-spine binding is used for the notebook. Pantone Neon Yellow and Spotuv is applied to different parts of the notebook.

SPECIFICATIONS / TECHNICAL PROPERTIES:
225 mm x 225 mm x 56 mm

TAGS:
Gift, Notebook, Packaging, Design, Magnets, Set, Box, Neon, Infographics

RESEARCH ABSTRACT:
-

CHALLENGE:
-

ADDED DATE:
2016-03-17 17:59:37

TEAM MEMBERS (4) :
Ronn Lee, Linz Lim, Vera Xu and Summer Zhang

IMAGE CREDITS:
Ronn Lee

PATENTS/COPYRIGHTS:
Copyright belongs to BEAMY Creative Co., Ltd 2016

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CLIENT/STUDIO/BRAND DETAILS
NAME:
BEAMY

PROFILE:
Headquartered in Shanghai with studios in Singapore and New York, BEAMY is an awarding-winning branding and multi-disciplinary design agency with a team of international talents from different past lives: designers, brand managers, marketers and retail experts. BEAMY features: BRANDING, DESIGN & COMMUNICATIONS – Dreaming up all things brand, design and communications, online and offline; ENVIRONMENT DESIGN – Interior and environment concept, design and fit-out, commercial and residential; CONTENT CREATION – Photography, videos, copywriting, creation and publishing of limited edition books.

NOMINATION DETAILS

Baowow! Corporate Gift Set by Beamy is a Nominee in Graphics and Visual Communication Design Category.

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AWARD DETAILS

Baowow! Corporate Gift Set by Beamy is Winner in Graphics and Visual Communication Design Category, 2015 - 2016.



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