Soapmill packaging design reflects the brand's respect for nature and beauty and its discreet elegance. As most cosmetic products are experienced in contact with the skin, the packaging concept is based on the user's experience when in contact with the package, as a prelude for further discovering the products qualities. The boxes come in pastel colours and white and they are covered with embossed textures inspired by natural patterns and wild flowers mixed with refined traditional patterns. By this precious finish the cosmetic product becomes an object of desire.

Alina is an architect active in the experience design field. She likes to explore ways to use technology and creativity to extend design over merely aesthetics and form towards an interactive way to deliver experiences and message.

Soapmill is a natural cosmetics producer based in Romania. The products are handcrafted in the countryside of Transylvania, Romania. The products use certified organic ingredients some of which are locally produced. All cosmetic recipes are carefully designed by specialists and authorized for the European market.