Soapmill is a high end natural cosmetics brand handcrafted in the countryside of Transylvania. The packaging design reflects the brand's respect for nature and beauty and its discreet elegance. It is both delicate & strong in a seamless way, evocative of educated professionally active women, who are the core target audience. The boxes come in pastel colours and white and they are covered with embossed textures inspired by natural patterns and wild flowers mixed with refined traditional patterns.
UNIQUE PROPERTIES / PROJECT DESCRIPTION:
As most cosmetic products are experienced in contact with the skin, the packaging concept is based on the user's experience when in contact with the package, as a prelude for further discovering the products qualities. Each pack's look changes subtle with the way light lays on the embossed texture, thus giving the product a feel of intimate playfulness. By this precious finish the cosmetic product becomes an object of desire.
OPERATION / FLOW / INTERACTION:
The key point in creating Soapmill packaging was user interaction with the product: boxes precious look invites to personal reuse. Brand's sustainable attitude is highlighted by customer behavior proposal. Glass jars special properties make them long lasting and the buyer benefits of a discount if returning them when buying a new product.
PROJECT DURATION AND LOCATION:
The project started in 2015 with the rebranding of the company, also done by our design studio. The new packaging design concept followed and first products where launched December 2015. Creams and body lotions are to be launched in March of 2016.
FITS BEST INTO CATEGORY:
PRODUCTION / REALIZATION TECHNOLOGY:
Boxes are made of 300 g packaging cardboard GC1 and GC2 with mate protection lacquer finish. Each pattern is embossed with a laser-cut zinc die. Jars are made out of Miron violet glass, which blocks the complete spectrum of visible light with the exception of the violet part and allows a certain part to be permeable for radiation in the spectre of UV-A, and infra red light. This offers optimal protection against damage caused by visible light, thus increasing durability and potency of products.
SPECIFICATIONS / TECHNICAL PROPERTIES:
Soap box: 85 mm x 25 mm x 70 mm
50 ml cream box: 65 mm x 65 mm x 50 mm
natural cosmetics, packaging design, texture, emboss
Soapmill is positioned akin to luxury brands in quality, but done with the care and attention specific to a handmade product. We had to find the balance between the flawless finishings of a premium brand and the intimacy of an artisanal one. We attained the latter with a close, tactile, user-product bond. The user is allured by the subtle shadow play, rather than flashy finishings. The luxury feel is gained by the precision of the details, quality of recipients, and the fully embossed surface.
The challenge was to find an impactful solution that best expresses the brand position, as both premium and handmade, without burdening an already high marginal cost. We chose to enfold the package in embossed texture and to use regular cardboard and one colour and black print. The solution generates a high initial cost, due to the cost of the reusable zinc dies, but it brings a big cost reduction for further editions. The money saved from production were invested in high quality glass jars.
TEAM MEMBERS (3) :
Alina Rizescu, Bogdan Stefanescu and Luciana Cotoi
Image #1: Andrei Popescu
Image #2: Andrei Popescu
Image #3: Andrei Popescu
Image #4: Andrei Popescu
Image #5: Andrei Popescu