The Silent hair dryer aims to be the most silent hair dryer on the market. To facilitate this user advantage a fan is used that is completely different from existing products. The user experience has also significantly improved on product handling, since the number of buttons is cleverly reduced by introducing a rotating control ring that enables a quick and easy change of air speed. The overall innovative character is highlighted by a fresh design with a focus on useful patterns and curves.

ARCELIK A.S. ; Having operations in durable consumer goods industry with production, marketing and after-sales services, Arçelik A.Ş. offers products and services around the world with its 25,000 employees, 14 different production facilities in five countries (Turkey, Romania, Russia, China and South Africa), its sales and marketing companies all over the world and its 10 brands (Arçelik, Beko, Grundig, Blomberg, ElektraBregenz, Arctic, Leisure, Flavel, Defy and Altus).

Having operations in durable consumer goods industry with production, marketing and after-sales services, Arçelik A.Ş. offers products and services around the world with its 27,000 employees, 15 different production facilities* in six countries , its sales and marketing companies all over the world and its 10 brands (Arçelik, Beko, Grundig, Blomberg, ElektraBregenz, Arctic, Leisure, Flavel, Defy and Altus) serving products and services in more than 130 countries.