The challenge was to build on brand’s strong holds (high quality, professional, reliable and innovative) by adding a touch of conviviality, approachability and good mood, recommending it for pleasurable socializing. The project main objectives were to make the pack “speak” consumer language in this segment in order to increase preference and to increase visibility and appeal at black seeds shelf. The creative solution was to present Nutline as the must-have for every party by making the pack as the actual host of the party.

Founded in 2005, Ampro Design is a complex studio of brand & packaging creation which provides the entire range of branding services. Ampro believes that today matters the most. They dedicate their time to help clients' products to be noticed, to stand out and to sell. They do this by creating clear brand strategies and by bringing those strategies to life through courageous design solutions. Ampro Design is outside the box !

Nutline is the leading brand of nuts & seeds category in Romania, founder of seeds segment and its leader since then.During strategic evaluation, it has been identified that Nutline black seeds design was more conservative than other products. Qualitative pack evaluation showed that current Nutline pack was perceived being high quality, premium, and professional, reliable in line with brand image as leading innovator.