Etendard is an experimental work of reflection on the visual identity of the French Republic. This component deals with the pre-2016 territorial identity, and tries to create a balance between important symbols, technical necessity, historical legitimacy and modernity. The goal is to convey an unifying common image. In the past, territories were represented by armorial bearing (heraldry, shield ...), they have a historical legitimacy for the representation of the territories. Etendard is the fruit of a long process of synthesizing and stylization of these symbols.

A young Art Director of 24 years passionate about the visual identity and typography. Creative, open-minded and sometimes subversive. Attaches importance to give meaning to his creations and tries to reach everyone. Helping the public interest with the creation and reflection of a designer. Appreciates delicate work and takes time to do things well. The Etendard project is the major achievement, and represent an ambition to show we can work with the past for the futur. This is a way to create a design that serves the public interest.

Young graphic designer graduated in 2014 after 4 years of studies. Works in independent as Art Director. Specializes in Branding. Tries to provide solutions to problems of visual communication and identity. Appreciates difficult subjects, public interest.