French Territories Identity
The idea of the project appeared with a redesign work of the 50 flags of the states of the USA. I said to myself it could be nice to work on the identity of my country. I decide to create coherent and homogeneous visuals. So I begin to do search on the great historical symbols. Because they are the most legit for people. I read many things on heraldry, and the popular symbols.
This is clearly the basis of my project.
UNIQUE PROPERTIES / PROJECT DESCRIPTION:
Etendard is an experimental work of reflection on the visual identity of the French Republic.
This component deals with the pre-2016 territorial identity, and tries to create a balance between important symbols, technical necessity, historical legitimacy and modernity.
The goal is to convey an unifying common image.
OPERATION / FLOW / INTERACTION:
if they see it, the french people necessarily have an opinion on this project, the identity of the country concerns everyone, and the reaction could be very different according to people. Most of the reactions are very good. The project is totally neutral politically, but for some people the project can be an occasion to talk about their own vision of what the french identity should be.
PROJECT DURATION AND LOCATION:
The project started in August 2014 and finished in December 2015.
FITS BEST INTO CATEGORY:
Graphics and Visual Communication Design
PRODUCTION / REALIZATION TECHNOLOGY:
For the project it has been decided to create a single hexagonal grid. This grid will serve as model and guide to all elements of this project, it ensures its consistency. For legibility needs and understanding, the Regions and the Departments don't have the same treatment. If the Departments are clearly a stylization of the full armorial bearing, the Regions, being more important groupings, are represented by a single strong synthesized symbol, always legitimized historically or symbolically.
SPECIFICATIONS / TECHNICAL PROPERTIES:
Etendard is 27 logos of region , 96 logos of department, et 1 logos of France. For a total of 124 logos.
The font Maximilien have 138 glyphs.
france, french, region, department, logo, identity, etendard, branding, territory, territories
The all reflection was : how to touch people and create something new and viable who unit french people. So the goal was to have a big homogeneous identity, it needed to find a simple structure, for create the most things as possible. For a question of legitimacy, and to affect the most people, the historical and popular symbols like armorial bearings established themselves. The historical culture for the substantive elements but contemporary culture for the formal elements.
The project was very complicated because as we want or not the identity of a country is a political subject, the work has been directed to be most neutral and the most logical as possible. So it has been decided to take the historical symbols for a question of legitimacy. But after the work has been published, the reactions of people were very good
TEAM MEMBERS (1) :
Image #1 : Photographer HERRENECK, republique, 2013.
Copyrights belong to Raphael François, 2016.