As an e-commerce business, Harry's celebrates the opportunity to provide physical touch-points for their customers and the community. This past holiday season, they created a short-term retail experience that show-cased both their grooming products and brand. The space was located in the historic Grand Central Terminal, in mid-town Manhattan. Through considered design, material selection, and custom printed collateral, the Newsstand was a beautiful point of interaction for daily commuters, tourists and shoppers.
Harry’s was founded with one simple purpose: To make getting ready better, for everyone, every day. Harry's started by making their own products at the highest standard; product customers would be proud to use. Their razor blades are engineered in Germany at their own factory, which has been manufacturing some of the world’s finest blades for almost 100 years. Their handles are designed with clean lines that emphasize their utility. Their face products are formulated using natural ingredients to protect the face during the shave and moisturize throughout the day. They hope that Harry’s can make shaving more enjoyable for people, making them feel prepared to take on the day. Since launching in March 2013, they have been humbled by the response to their brand. They have received recognition for their products, winning grooming awards from publications like Esquire, Details, and Men’s Fitness. Most importantly, they have received overwhelmingly positive feedback from their customers and have a highly loyal, growing base in the US and Canada.