Silver Salt is a brand identification project, which accomplished by Lesser Fullness Design in March 2015. The designer was assigned the task of two missions: creating a name for a photography studio and visualizing the concept of the name. The name, Silver Salt, came up with a light-sensitive chemical applied in photographic film, which satisfied the analog atmosphere the client wished to present. Since photos can build bridges among light and darkness, the past and the future, the designer formed the logo with two s letters as the s hook of necklaces to visualize the idea of connection.

Lesser Fullness Design is a multi-disciplinary studio established in 2012, in Beijing. The company name originates from the 8th term of the 24 Solar Terms, which divides a traditional Chinese Lunisolar calendar. As each term marks a main natural phenomenon of a certain period, Lesser Fullness represents the time when grains starting plump. It is the start of the summer harvest, and also the crucial part of an agricultural cycle. The founder chooses this name because she believes design is alive like a crop. Designers works the same way as famers. They seed an idea, nourish it with talents and hard workings, and then cleanse it repeatedly until it is ready for harvesting. Therefore, Lesser Fullness Design trusts that a good design is always derived from a comprehensive research, a rich experience, and some necessary skills with an honest, humble, and passionate heart.

Silver Salt is a studio specializing in commercial, product and event photography. Created by Cao Beichen, Silver Salt is pursuing the same curious philosophy as its founder by continuously improving, studying new techniques and testing new artistic directions, striving to always deliver the very best product to its clients. Located in the center of Beijing, Silver Salt combines passion, experience and cutting-edge individuals to the most advanced technologies and equipments, offering our clients beautiful and consistent imagery that can be used on a wide range of media such as websites, brochures and advertorials.