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SUMMARY: Lesser Fullness Design is a multi-discipline studio established in 2012 in Beijing, China. FURTHER DETAILS: Lesser Fullness Design is a multi-disciplinary studio established in 2012, in Beijing. The company name originates from the 8th term of the 24 Solar Terms, which divides a traditional Chinese Lunisolar calendar. As each term marks a main natural phenomenon of a certain period, Lesser Fullness represents the time when grains starting plump. It is the start of the summer harvest, and also the crucial part of an agricultural cycle. The founder chooses this name because she believes design is alive like a crop. Designers works the same way as famers. They seed an idea, nourish it with talents and hard workings, and then cleanse it repeatedly until it is ready for harvesting. Therefore, Lesser Fullness Design trusts that a good design is always derived from a comprehensive research, a rich experience, and some necessary skills with an honest, humble, and passionate heart. CONTACT DETAILS: Lesser Fullness Design Co., Ltd, #705, 7th Floor, Building A, Chaowai Soho, #6 Chaowai Street , Beijing, , China CLIENTELE: A 15-second duration opening title sequence for the intel online talk show program, "iTalk" Rebranding a local online bespoke shirt making brand, "Fig. & Fict." Identify the photography studio, "Silver Salt" Design packages of the 2014 cartoon series for "Breeze" Tissue paper A 25-second duration opening title sequence for the APEC 2014 Women Leadership Forum WEB SITE: http://lesserfullness.com KEYWORDS: Lesser Fullness Design, Communication, Logo, brand identity, Beijing, China REGISTRATION DATE: 2016-02-26 09:28:12 DESIGNER PROFILE: Lesser Fullness Design for Lesser Fullness Design |
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Good design deserves great recognition. |
A' Design Award & Competition. |