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PepsiCo Design and Innovation Cultura Pepsi Destination Beverage Dispenser
Cultura Pepsi Destination Beverage Dispenser is Bronze Design Award winner in 2015 - 2016 Food, Beverage and Culinary Arts Design Award Category.
Cultura Pepsi Destination Beverage Dispenser

PepsiCo designed a new beverage experience at Cultura Pizza e Vita where the fountains are freestanding and the ice machine is incorporated into the wall. The destination is set up for a logical flow and simple user interaction. The user interface guides you through the creation of your soda while all secondary elements disappear within the white Corian wall. The setting elevates and focuses attention on the floor-standing Pepsi Spire 2.0.

Cultura Pepsi Destination Beverage Dispenser
PepsiCo Design and Innovation Cultura Pepsi Destination
PepsiCo Design and Innovation Beverage Dispenser
PepsiCo Design and Innovation design
PepsiCo Design and Innovation design
PepsiCo Design and Innovation

PepsiCo is a global food and beverage leader with net revenues of more than $65 billion and a product portfolio that includes 22 brands that generate more than $1 billion each in annual retail sales. The main businesses – Quaker, Tropicana, Gatorade, Frito-Lay and Pepsi-Cola – make hundreds of enjoyable foods and beverages that are loved throughout the world. PepsiCo's people are united by a unique commitment to sustainable growth by investing in a healthier future for people and the planet, which they believe also means a more successful future for PepsiCo. PepsiCo believes that creating powerful consumer experiences and connections through design is a key lever of growth.

PepsiCo Design & Innovation

PepsiCo is a global food and beverage leader with net revenues of more than $65 billion and a product portfolio that includes 22 brands that generate more than $1 billion each in annual retail sales. Our main businesses – Quaker, Tropicana, Gatorade, Frito-Lay and Pepsi-Cola – make hundreds of enjoyable foods and beverages that are loved throughout the world. PepsiCo’s people are united by our unique commitment to sustainable growth by investing in a healthier future for people and our planet, which we believe also means a more successful future for PepsiCo. We call this commitment Performance with Purpose: PepsiCo’s promise to provide a wide range of foods and beverages from treats to healthy eats; to find innovative ways to minimize our impact on the environment by conserving energy and water and reducing packaging volume; to provide a great workplace for our associates; and to respect, support and invest in the local communities where we operate. For more information, please visit www.pepsico.com.