Cultura Pepsi Destination
The PepsiCo Design team collaborated closely with the owner of Cultura Pizza e Vita, a boutique pizzeria located in NYC’s Nolita neighborhood, to name the restaurant, design the space and create the visual identity. Cultura is a living laboratory where guests can enjoy excellent, authentic Italian food, sample new beverage innovations and create custom beverages using the Pepsi Spire 2.0 digital fountains.
UNIQUE PROPERTIES / PROJECT DESCRIPTION:
PepsiCo designed a new beverage experience at Cultura Pizza e Vita where the fountains are freestanding and the ice machine is incorporated into the wall. The destination is set up for a logical flow and simple user interaction. The user interface guides you through the creation of your soda while all secondary elements disappear within the white Corian wall. The setting elevates and focuses attention on the floor-standing Pepsi Spire 2.0.
OPERATION / FLOW / INTERACTION:
PROJECT DURATION AND LOCATION:
Launched April 2015
FITS BEST INTO CATEGORY:
Food, Beverage and Culinary Arts Design
PRODUCTION / REALIZATION TECHNOLOGY:
SPECIFICATIONS / TECHNICAL PROPERTIES:
TEAM MEMBERS (1) :
PepsiCo Design & Innovation