Cultura Pepsi Destination Beverage Dispenser by PepsiCo Design & Innovation

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DESIGN DETAILS
DESIGN NAME:
Cultura Pepsi Destination

PRIMARY FUNCTION:
Beverage Dispenser

INSPIRATION:
The PepsiCo Design team collaborated closely with the owner of Cultura Pizza e Vita, a boutique pizzeria located in NYC’s Nolita neighborhood, to name the restaurant, design the space and create the visual identity. Cultura is a living laboratory where guests can enjoy excellent, authentic Italian food, sample new beverage innovations and create custom beverages using the Pepsi Spire 2.0 digital fountains.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
PepsiCo designed a new beverage experience at Cultura Pizza e Vita where the fountains are freestanding and the ice machine is incorporated into the wall. The destination is set up for a logical flow and simple user interaction. The user interface guides you through the creation of your soda while all secondary elements disappear within the white Corian wall. The setting elevates and focuses attention on the floor-standing Pepsi Spire 2.0.

OPERATION / FLOW / INTERACTION:
-

PROJECT DURATION AND LOCATION:
Launched April 2015

FITS BEST INTO CATEGORY:
Food, Beverage and Culinary Arts Design

PRODUCTION / REALIZATION TECHNOLOGY:
-

SPECIFICATIONS / TECHNICAL PROPERTIES:
-

TAGS:
-

RESEARCH ABSTRACT:
-

CHALLENGE:
-

ADDED DATE:
2016-02-24 15:24:41

TEAM MEMBERS (1) :


IMAGE CREDITS:
PepsiCo Design & Innovation

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CLIENT/STUDIO/BRAND DETAILS
NAME:
PepsiCo Design & Innovation

PROFILE:
PepsiCo is a global food and beverage leader with net revenues of more than $65 billion and a product portfolio that includes 22 brands that generate more than $1 billion each in annual retail sales. Our main businesses – Quaker, Tropicana, Gatorade, Frito-Lay and Pepsi-Cola – make hundreds of enjoyable foods and beverages that are loved throughout the world. PepsiCo’s people are united by our unique commitment to sustainable growth by investing in a healthier future for people and our planet, which we believe also means a more successful future for PepsiCo. We call this commitment Performance with Purpose: PepsiCo’s promise to provide a wide range of foods and beverages from treats to healthy eats; to find innovative ways to minimize our impact on the environment by conserving energy and water and reducing packaging volume; to provide a great workplace for our associates; and to respect, support and invest in the local communities where we operate. For more information, please visit www.pepsico.com.

NOMINATION DETAILS

Cultura Pepsi Destination Beverage Dispenser by Pepsico Design & Innovation is a Nominee in Food, Beverage and Culinary Arts Design Category.

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AWARD DETAILS

Cultura Pepsi Destination Beverage Dispenser by Pepsico Design & Innovation is Winner in Food, Beverage and Culinary Arts Design Category, 2015 - 2016.



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