RiutBag is the backwards backpack for secure urban travel. RiutBag, pronounced "riot bag", revolves 180 degrees to place all openings safely against your back. Why? With a conventional backpack, the person behind you can access your belongings better than you can. That’s an unnerving design fault in today's densely packed cities, bags full of tech. Now city travellers can go anywhere with peace of mind allowing them to truly adapt to urban life. RiutBag users build the RiutBag of the future because RiutBag design is powered by user thinking, experience and feedback.

Sarah Giblin founded UK urban product design company Riut in 2014. She is a one-person entrepreneur who designs every aspect of RiutBags. Riut, pronounced "riot", stands for Revolution in user thinking. This is Sarah's personal mantra, her disruptive yet positive design philosophy and the impact she wants her products to have on their users. RiutBag users are urban travelers: commuters, urban tourists and city dwellers. Sarah designs products to meet the demands of our urbanisation challenges: high density population, associated crime, stress, time pressure and fear of crime. Riut's products empower the user to feel calmer and safer in an urban context. Riut is communicative, open, honest and user focussed. Riut was built on social media surveys and successful crowdfunding via Kickstarter.

Riut, pronounced "riot", stands for Revolution in user thinking. Riut was formed in 2014 by Sarah Giblin to create the RiutBag, the backwards backpack for secure urban travel. This one-person design startup, as the name suggests, revolves around its users. The RiutBag is designed to ensure users feel safe as they travel the world, that they can easily and securely use the RiutBag. Vitally, once they have used the RiutBag, they are free to give their feedback. This user thinking is then used to prototype the next generation of RiutBags. Therefore, this is a Revolution in user thinking at every point. Sarah Giblin, RiutBag creator, was originally a commuter and backpack user. She spotted a design fault with the conventional rucksack and came up with a more user-friendly design: the RiutBag. She believes users are best placed to spot problems with everyday objects and that they might just come up with better ideas than some of the biggest companies in the world. It's possible today with the help of social media and crowdfunding companies such as Kickstarter. Her disruptive yet positive design philosophy says we - users - can do this too.