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Profile: Riutbag by Riut - Riut Limited

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SUMMARY:
Riut, pronounced "riot", stands for Revolution in user thinking. Riut was formed in 2014 by Sarah Giblin to create the RiutBag, the backwards backpack for secure urban travel.

FURTHER DETAILS:
Riut, pronounced "riot", stands for Revolution in user thinking. Riut was formed in 2014 by Sarah Giblin to create the RiutBag, the backwards backpack for secure urban travel. This one-person design startup, as the name suggests, revolves around its users. The RiutBag is designed to ensure users feel safe as they travel the world, that they can easily and securely use the RiutBag. Vitally, once they have used the RiutBag, they are free to give their feedback. This user thinking is then used to prototype the next generation of RiutBags. Therefore, this is a Revolution in user thinking at every point. Sarah Giblin, RiutBag creator, was originally a commuter and backpack user. She spotted a design fault with the conventional rucksack and came up with a more user-friendly design: the RiutBag. She believes users are best placed to spot problems with everyday objects and that they might just come up with better ideas than some of the biggest companies in the world. It's possible today with the help of social media and crowdfunding companies such as Kickstarter. Her disruptive yet positive design philosophy says we - users - can do this too.

CLIENTELE:
RiutBag X35, expanding secure travel bag
RiutBag R10, 10 litre super slim safe commuting backpack, black backpack
RiutBag R15, 15 litre safe travel backpack, black backpack

WEB SITE:
http://www.riut.co.uk

KEYWORDS:
Backpack, black, laptop, safe, secure, rucksack, work, commute, travel

REGISTRATION DATE:
2016-02-23 17:07:25

DESIGNER PROFILE:
Sarah Giblin for Riutbag by Riut
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