Main goal of this project was to reflect the unique features of a given activity, in the least characteristic way of its specificity. Visual identity of the company is based on the motives of in the air movement dynamics, rotational motion, as well as ground-to-air dependencies. Nine letters: A, L, O, F, T and four "X"s symbolizing the rotors, were all arranged on the precisely fixed grid where they mutually interact and form a unified symbol.

Michał Markiewicz is a Polish designer, who works in the following areas: Branding, Graphic design, Editorial, Web design, Product design and Illustration. In 2013 he graduated from GWSP with a BA in Product Design. Since 2013 he has run his own one-man company. His approach to design strognly relies on in-depth understanding of project context and client's needs, followed by execution of functional and effective solution.

Aloft is aerial drone filming company born in Gliwice, Poland. Using high-end technologies to film for television, broadcasts and commercials. With professional and skilled UAV pilots company is devoted to deliver great videos from all over the world. Both for the largest and the smallest entrepreneurs in need.