Aloft Corporate Identity by Michal Markiewicz |
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| DESIGN DETAILS | |||||
| DESIGN NAME: Aloft PRIMARY FUNCTION: Corporate Identity INSPIRATION: Direct inspiration for the symbol was the construction of Quadcopter and its four rotors symmetrically arranged on two intersecting axes. Visual identity of the company is based on the motives of in the air movement dynamics, rotational motion, as well as ground-to-air dependencies. Nine letters: A, L, O, F, T and four "X"s symbolizing the rotors, were all arranged on the precisely fixed grid where they mutually interact and form a unified symbol. UNIQUE PROPERTIES / PROJECT DESCRIPTION: Only letters were used for the construction of the signet, which in effect, helped to get a simplified and easy-to-remember symbol. Introduction of additional graphic elements allows to easily differentiate it without the risk of losing recognition. The identification system was supplemented by a group of icons as well as animations built on the basis of the signet. OPERATION / FLOW / INTERACTION: - PROJECT DURATION AND LOCATION: 2015 September - 2015 November, Gliwice, Poland FITS BEST INTO CATEGORY: Graphics, Illustration and Visual Communication Design |
PRODUCTION / REALIZATION TECHNOLOGY: - SPECIFICATIONS / TECHNICAL PROPERTIES: - TAGS: visual identity, typography, minimal, icons, aerial, filming, RESEARCH ABSTRACT: - CHALLENGE: To reflect the unique features of a given activity, in the least characteristic way of its specificity. ADDED DATE: 2016-02-20 22:39:56 TEAM MEMBERS (1) : IMAGE CREDITS: Michal Markiewicz, 2015. |
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| Visit the following page to learn more: https://www.aloft.pl | |||||
| CLIENT/STUDIO/BRAND DETAILS | |
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NAME: Aloft PROFILE: Aloft is aerial drone filming company born in Gliwice, Poland. Using high-end technologies to film for television, broadcasts and commercials. With professional and skilled UAV pilots company is devoted to deliver great videos from all over the world. Both for the largest and the smallest entrepreneurs in need. |
| AWARD DETAILS | |
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Aloft Corporate Identity by Michal Markiewicz is Winner in Graphics, Illustration and Visual Communication Design Category, 2015 - 2016.· Read the interview with designer Michal Markiewicz for design Aloft here.· Press Members: Login or Register to request an exclusive interview with Michal Markiewicz. · Click here to register inorder to view the profile and other works by Michal Markiewicz. |
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