One of the most iconic entities in hair fashion is about to take a brave step into digital relevancy. The redevelopment of the Professional dot com and Tigi Colour Copyright ranges was managed by combining bespoke content, created by the artists, the involvement of contemporary photographers and yet unseen design expressions in digital. Fine, but sharp contrasts between techniques and craft. Finally guiding Tigi through a healthy step by step approach into true digital transformation from 0 to 100.

I am a digital product manager with a background in publishing, advertising and with a proven track record to innovate digital products and create commercial value. I have launched KiTTi, the UK’s strongest group payment venture. Most recently I have been leading product development for KiTTi, a Santander product, and the Visa Europe UX and UI team at Monitise Create and working on a travel application with the start-up FireFly. Although initially trained in UI, my current role also requires advanced UX skills (leading with modern lean methodologies). Previous to Monitise Create I gained extensive e-commerce and nance product experience, leading the Royal Bank of Scotland and NatWest’s digital propositions. In my previous life in the advertising world, I had the opportunity to create concepts and developing campaigns for in uential brands such as Toyota and Lexus, and within the telecommunication, IT and health care sector.

Tigi is a hair care brand that is strongly influenced by fashion and sold only through professional hairdressers. The United Kingdom-based company, Tigi Linea has been producing the Tigi line since the inception of the company. The creators of the line are British stylists Toni & Guy. The cosmetics line was first produced in 2003.