The design inspiration is from the poetry "drinking" of the poet Tao Yuanming in China. "I built a hut beside a path, But hear no cart or horse, You ask how this can be? A distant mind is a far off place Picking mums by the eastern fence I lose myself in the southern hills. The mountain air, the sunset light, Birds flying home together. In this there is a truth To know, but not to say."subwayThe bottle of the white spirit be designed by drop-shaped with the tippler image, what express the means of "one white spirit.

He is NICE Creative CO;LTD Founder，The member of IAD He is also the Been worked Saatchi & Saatchi Advertising Agency His works had get more than 200 pieces of prizes in IF DESIGN AWARD, The One Show, A'Design Award & Competition, AD STARS, Mexico International Poster Biennial, International Poster Triennial in Lahti, Bolivia International Poster Biennial, Ukraine 4TH BLOCK International Poster Biennial, Germany ANFACHEN Spark Poster Exhibition, The International Reggae Poster, For peace international poster, Graphis Design Annual, The Greatwall awards of China International, Advertising Awards of Beijing International. His works have been exhibited in many countries and collected by museums, Including the United States, Germany, Italy, Bolivia, South Korea, Poland, the United Kingdom, Canada, and Spain. He was also the jury member of the Italian International A’ design award、the jury member of 1st Intercontinental Poster Competition 2021 、the jury member of Biahposter 2nd International Poster Design Competition 2021，And participated in the judging of other international competitions many times.

Songhe wine co., LTD in henan province is China's famous liquor-making enterprises, the main production "Song He grain fluid, henan famous brand" "already daqu" and its series of products, through the ISO9001:2000 international quality certification.