Package Design of White Spirit
The design inspiration is from the poetry "drinking" of the poet Tao Yuanming in China.
"I built a hut beside a path,
But hear no cart or horse,
You ask how this can be?
A distant mind is a far off place
Picking mums by the eastern fence
I lose myself in the southern hills.
The mountain air, the sunset light,
Birds flying home together.
In this there is a truth
To know, but not to say."
UNIQUE PROPERTIES / PROJECT DESCRIPTION:
subwayThe bottle of the white spirit be designed by drop-shaped with the tippler image, what express the means of "one white spirit, one world" and " the wine tasting realize the meaning of life”; express the indifferent and peaceful willingness, natural feel, make one’s mind somewhat refuge, words finish but the meaning will be infinite.
OPERATION / FLOW / INTERACTION:
Overall of the package give consumers a natural, simple, pure emotional experience; with a minimalist image, promote the design style of tippler's wine "simple, Zen".
PROJECT DURATION AND LOCATION:
The project began in November 2015 completed in Henan, China.
FITS BEST INTO CATEGORY:
PRODUCTION / REALIZATION TECHNOLOGY:
The bottle with ceramic, the outside package and handbag are using reusable linen material, the packing box uses a low-carbon green kraft paper.
SPECIFICATIONS / TECHNICAL PROPERTIES:
Package design of Tippler's Wine, Package of the white sprite, Zen Package ,low-carbon Package
In the current Chinese liquor market, in the reason of more types, coupled with the excessive packaging and too complicated and cumbersome bottle-shaped appearance, so making the choosing target of consumers is not focused, making it difficult to form a strong influential.
Lack of significant creative targeted on wine packaging, similar packaging products is abounded. Resulting share is low in market, and buy rate of customer is low.
How to make the package of white spirit more environmentally, while using recycled materials, thereby reducing environmental pollution and waste; simplify the bottle shape and packaging design, design a unique visual symbols for making the package be formed a unique minimalist visual symbols.
TEAM MEMBERS (1) :