Tippler Wine Package Design of White Spirit by Yong Huang

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DESIGN DETAILS
DESIGN NAME:
Tippler Wine

PRIMARY FUNCTION:
Package Design of White Spirit

INSPIRATION:
The design inspiration is from the poetry "drinking" of the poet Tao Yuanming in China. "I built a hut beside a path, But hear no cart or horse, You ask how this can be? A distant mind is a far off place Picking mums by the eastern fence I lose myself in the southern hills. The mountain air, the sunset light, Birds flying home together. In this there is a truth To know, but not to say."

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
subwayThe bottle of the white spirit be designed by drop-shaped with the tippler image, what express the means of "one white spirit, one world" and " the wine tasting realize the meaning of life”; express the indifferent and peaceful willingness, natural feel, make one’s mind somewhat refuge, words finish but the meaning will be infinite.

OPERATION / FLOW / INTERACTION:
Overall of the package give consumers a natural, simple, pure emotional experience; with a minimalist image, promote the design style of tippler's wine "simple, Zen".

PROJECT DURATION AND LOCATION:
The project began in November 2015 completed in Henan, China.

FITS BEST INTO CATEGORY:
Packaging Design

PRODUCTION / REALIZATION TECHNOLOGY:
The bottle with ceramic, the outside package and handbag are using reusable linen material, the packing box uses a low-carbon green kraft paper.

SPECIFICATIONS / TECHNICAL PROPERTIES:
500ml 18cmx15cmx8cm

TAGS:
Package design of Tippler's Wine, Package of the white sprite, Zen Package ,low-carbon Package

RESEARCH ABSTRACT:
In the current Chinese liquor market, in the reason of more types, coupled with the excessive packaging and too complicated and cumbersome bottle-shaped appearance, so making the choosing target of consumers is not focused, making it difficult to form a strong influential. Lack of significant creative targeted on wine packaging, similar packaging products is abounded. Resulting share is low in market, and buy rate of customer is low.

CHALLENGE:
How to make the package of white spirit more environmentally, while using recycled materials, thereby reducing environmental pollution and waste; simplify the bottle shape and packaging design, design a unique visual symbols for making the package be formed a unique minimalist visual symbols.

ADDED DATE:
2015-11-26 08:45:17

TEAM MEMBERS (1) :
Huang Yong

IMAGE CREDITS:
Shutterstock

PATENTS/COPYRIGHTS:
Songhe Stock

Visit the following page to learn more: http://blog.sina.com.cn/huangyongdesigin
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CLIENT/STUDIO/BRAND DETAILS
NAME:
Songhe Stock

PROFILE:
Songhe wine co., LTD in henan province is China's famous liquor-making enterprises, the main production "Song He grain fluid, henan famous brand" "already daqu" and its series of products, through the ISO9001:2000 international quality certification.

NOMINATION DETAILS

Tippler Wine Package Design of White Spirit by Yong Huang is a Nominee in Packaging Design Category.

· This project is currently confidential as results have not been announced yet. Images and further details of the project is not available for public yet, please check back later. If you are the owner of this design, please login to view the images.

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AWARD DETAILS

Tippler Wine Package Design of White Spirit by Yong Huang is Winner in Packaging Design Category, 2015 - 2016.



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