・This pamphlet was created to be used by sales representatives from the out-of-store sales division at upscale department stores. It is a sales tool that explains the Johnnie Walker brand and the appeal of available products. We chose the leaflet/cards format because it allows the sales rep to only show the most appealing product to each customer.

Originally founded as Nippo in 1955, an advertising agency TBWA JAPAN merged with a creative/printing company E-GRAPHICS which has spun out from NISSAN MOTORS’ advertising division to create E-GRAPHICS COMMUNICATIONS. E-GRAPHICS COMMUNICATIONS is Full-service Advertising/Creative/Printing agency. Each part complementing each other with their experienced knowledge and skills to meet customers’ needs seamlessly from its planning to actual execution.

Description of business: Sales and marketing activities of imported liquors in japan. Established: December 14, 1987. Capital: 150 million Yen. Representative director and president: James Paton Number of employees: 238(as of December 31st, 2013) Offices: Sapporo, Sendai, Tokyo, Nagoya, Osaka, Hiroshima, Fukuoka.