Johnnie Walker Pamphlet by EGC Creative

Home > Winners > #43557


DESIGN DETAILS
DESIGN NAME:
Johnnie Walker

PRIMARY FUNCTION:
Pamphlet

INSPIRATION:
・The pamphlet was produced in the style of a leaflet. This made it easy to use by the sales reps when explaining the products to their best customers (high-income clientele), as all necessary information is ready at hand. ・The brand history and stories as well as commitment to the product are described in individual leaflets. Design and content appealed to the customers’ intellectual curiosity and sense of beauty, and to provide insight.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
・This pamphlet was created to be used by sales representatives from the out-of-store sales division at upscale department stores. It is a sales tool that explains the Johnnie Walker brand and the appeal of available products.

OPERATION / FLOW / INTERACTION:
The work of a sales rep consists of visiting potential customers, holding discussions with them and selecting the product that fits their profile. The leaflet allows the sales rep to present only the product he thinks is the most adapted to the customer’s profile.

PROJECT DURATION AND LOCATION:
This pamphlet has been used by sales reps employed by the most renowned department stores in Japan, since September 2015.

FITS BEST INTO CATEGORY:
Graphics and Visual Communication Design

PRODUCTION / REALIZATION TECHNOLOGY:
Sales reps visit potential customers and use the pamphlet to win business. As such, the visual quality of the pamphlet is essential to the sales process, as the pamphlet must work in lieu of the actual touch, texture, taste (as well as history) of the product. We aimed to convey the specific taste of this product by telling a visual story.

SPECIFICATIONS / TECHNICAL PROPERTIES:
The price of a bottle is so high that the importable variety and quantity are limited, as is the amount of products available in stock. In the case of a normal brochure, sales reps cannot differentiate the varieties of products in stock from those out of stock. Therefore, we created an adjustable leaflet including cards corresponding to the different varieties. Dimensions: Width 210mm x Height 297mm. The A4 size makes it ideal for fitting in attaché cases.

TAGS:
-

RESEARCH ABSTRACT:
-

CHALLENGE:
Previously the only tool of the sales rep was a price list, so nothing expressing the product value was available to show to the potential customer. The leaflet/cards format allows the sales rep to only show the most appealing product to each customer. We struck upon this idea after investigating the sales reps’ line of work and the issues that regularly confront them.

ADDED DATE:
2015-10-27 08:37:12

TEAM MEMBERS (1) :
Creative director: Yoshitaka Nonaka, Art director: Eriko Takahashi and Copywriter: Koji Yoshii

IMAGE CREDITS:
EGC Creative, 2015.

VOTE FOR THIS DESIGN

VOTE FOR THIS ENTRY

CLIENT/STUDIO/BRAND DETAILS
NAME:
MHD - Moët Hennessy Diageo

PROFILE:
Description of business: Sales and marketing activities of imported liquors in japan. Established: December 14, 1987. Capital: 150 million Yen. Representative director and president: James Paton Number of employees: 238(as of December 31st, 2013) Offices: Sapporo, Sendai, Tokyo, Nagoya, Osaka, Hiroshima, Fukuoka.

NOMINATION DETAILS

Johnnie Walker Pamphlet by Egc Creative is a Nominee in Graphics and Visual Communication Design Category.

· This project is currently confidential as results have not been announced yet. Images and further details of the project is not available for public yet, please check back later. If you are the owner of this design, please login to view the images.

· Click here to register today inorder to be able to view the profile and other works by EGC Creative when results are announced.
AWARD DETAILS

Johnnie Walker Pamphlet by Egc Creative is Winner in Graphics and Visual Communication Design Category, 2015 - 2016.



· Press Members: Login or Register to request an exclusive interview with EGC Creative.

· Click here to register inorder to view the profile and other works by EGC Creative.
SOCIAL
+ Add to Likes / Favorites | Send to My Email | Comment | Testimonials | View Press-Release | Press Kit
See other A' Design Award and Competition WinnersA' Design Award Presentation Submit Your Designs
 
design award logo

BENEFITS
THE DESIGN PRIZE
WINNERS SERVICES
PR CAMPAIGN
PRESS RELEASE
MEDIA CAMPAIGNS
AWARD TROPHY
AWARD CERTIFICATE
AWARD WINNER LOGO
PRIME DESIGN MARK
BUY & SELL DESIGN
DESIGN BUSINESS NETWORK
AWARD SUPPLEMENT

METHODOLOGY
DESIGN AWARD JURY
PRELIMINARY SCORE
VOTING SYSTEM
EVALUATION CRITERIA
METHODOLOGY
BENEFITS FOR WINNERS
PRIVACY POLICY
ELIGIBILITY
FEEDBACK
WINNERS' MANUAL
PROOF OF CREATION
WINNER KIT CONTENTS
FAIR JUDGING
AWARD YEARBOOK
AWARD GALA NIGHT
AWARD EXHIBITION

MAKING AN ENTRY
ENTRY INSTRUCTIONS
REGISTRATION
ALL CATEGORIES

FEES & DATES
FURTHER FEES POLICY
MAKING A PAYMENT
PAYMENT METHODS
DATES & FEES

TRENDS & REPORTS
DESIGN TRENDS
DESIGNER REPORTS
DESIGNER PROFILES
DESIGN INTERVIEWS

ABOUT
THE AWARD
AWARD IN NUMBERS
HOMEPAGE
AWARD WINNING DESIGNS
DESIGNER OF THE YEAR
MUSEUM OF DESIGN
PRIME CLUBS
SITEMAP
RESOURCE

RANKINGS
DESIGNER RANKINGS
WORLD DESIGN RANKINGS
DESIGN CLASSIFICATIONS
POPULAR DESIGNERS

CORPORATE
GET INVOLVED
SPONSOR AN AWARD
BENEFITS FOR SPONSORS

PRESS
DOWNLOADS
PRESS-KITS
PRESS PORTAL
LIST OF WINNERS
PUBLICATIONS
RANKINGS
CALL FOR ENTRIES
RESULTS ANNOUNCEMENT

CONTACT US
CONTACT US
GET SUPPORT

Follow us : Twitter Twitter | Twitter Facebook | Twitter Google+.
Share |