The Ryft brand and visual language is conceptual interpretation of how the company’s cutting-edge big data processing solutions allow businesses to harness actionable intelligence from complex data. In an industry defined by bright colors and slick iconography, the brand’s striking black and white photo-realistic style and bold tone reflect the innovation behind their technology and position the brand as the gateway to new levels of processing performance. The centerpiece of the RYFT brand, the horse image captures attention and creates a lasting impression in any medium.

Ryft is a hardware-optimized big data solution provider. They're a game-changer and innovator in a crowded industry trying to find the fastest and highest-performance solution. With the amount of data available increasing everyday, driving demand for a new solution that meets today’s scale and computing demands. The escalating size of today’s datasets is beyond the ability of conventional hardware and software tools to capture, store, manage and analyze. And that’s why Ryft was founded. Based in the Washington, D.C., area, Ryft was started by data analysis, security, and hardware solution innovators who set out to create the future of computing, not re-create a faster version of the past. For more than a decade, Ryft innovations have enabled the world’s largest and most sophisticated users of big data to unlock new levels of visibility with unprecedented speed. With the introduction of the Ryft Analytics Cortex technology, Ryft products now deliver the world’s fastest, smallest, and highest-efficiency commercially available platform, enabling users to unlock new insights faster and transform datacenter economics.