Ryft Industry Awareness by Creative Tonic |
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| DESIGN NAME: Ryft PRIMARY FUNCTION: Industry Awareness INSPIRATION: The Ryft brand design is inspired by their position within the big data technology industry. They are breaker of long-held technology paradigms. Because the company itself is a game-changer, Creative Tonic needed to create a brand that is one-of-a-kind. In an industry inundated with bright colors and iconography, we created a black and white photorealistic brand. UNIQUE PROPERTIES / PROJECT DESCRIPTION: The brand and its assets are a visual interpretation of how the Ryft One processes massive amounts of seemingly meaningless data, compiles and analyzes it into a cohesive and valuable story. The conceptual approach is unique within the big data market and sets the stage for Ryft to be the game changer. OPERATION / FLOW / INTERACTION: The Ryft language and visuals perform, because they represent a strong conceptual connection to what the product does and because they are inherently unique in a cluttered marketplace. PROJECT DURATION AND LOCATION: The Ryft brand creation and development occurred over the course of twelve weeks in Austin, Texas. The Creative Tonic team worked hand-in-hand with the Ryft team to create a brand and strong visual that supported the core tenants of the brand and also explained visually the power of the Ryft ONE product. FITS BEST INTO CATEGORY: Graphics, Illustration and Visual Communication Design |
PRODUCTION / REALIZATION TECHNOLOGY: The central image of the horse is a composition of hundreds of license-free stock images. These images were crafted together and composed to create a cohesive visual narrative that mirrors the action of the technology system. SPECIFICATIONS / TECHNICAL PROPERTIES: - TAGS: Branding, identity, digital art, visual innovator, brand RESEARCH ABSTRACT: The Creative Tonic team interviewed Ryft's stakeholders and conducted persona research to better understand the true needs of the target audience and their frustrations. Creative Tonic's goal was to understand what they were searching for at a higher level than the features of technology itself. Creative Tonic needed to determine what the industry pain points were and how Ryft's innovative product solved a core industry problem. CHALLENGE: The challenge with the Ryft branding was aligning on a visual direction that communicates the innovative nature of the product quickly and simply while also being so unique in a cluttered marketplace that it immediately grabs attention and notice. ADDED DATE: 2015-09-30 18:46:52 TEAM MEMBERS (4) : Anthony Hurd, Michelle Houp, April Dai and Shelley Brand IMAGE CREDITS: Creative Tonic , 2015. |
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NAME: Ryft PROFILE: Ryft is a hardware-optimized big data solution provider. They're a game-changer and innovator in a crowded industry trying to find the fastest and highest-performance solution. With the amount of data available increasing everyday, driving demand for a new solution that meets today’s scale and computing demands. The escalating size of today’s datasets is beyond the ability of conventional hardware and software tools to capture, store, manage and analyze. And that’s why Ryft was founded. Based in the Washington, D.C., area, Ryft was started by data analysis, security, and hardware solution innovators who set out to create the future of computing, not re-create a faster version of the past. For more than a decade, Ryft innovations have enabled the world’s largest and most sophisticated users of big data to unlock new levels of visibility with unprecedented speed. With the introduction of the Ryft Analytics Cortex technology, Ryft products now deliver the world’s fastest, smallest, and highest-efficiency commercially available platform, enabling users to unlock new insights faster and transform datacenter economics. |
| AWARD DETAILS | |
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Ryft Industry Awareness by Creative Tonic is Winner in Graphics, Illustration and Visual Communication Design Category, 2015 - 2016.· Press Members: Login or Register to request an exclusive interview with Creative Tonic . · Click here to register inorder to view the profile and other works by Creative Tonic . |
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