Borandá is an initiative to encourage society to visit Atlantic Rainforest conservation units. Its name come from the Portuguese words Bora (informal for Let's) and andar (walk). Movement's visual identity combines colourful and organic shapes of nature with a modern-urban scenario, which is the context of the main audience – those who are not used to visit the units. Visual identity creates a path of trails and the line camouflages itself in illustrations in a playful message: to visit the Atlantic Rain Forest is to preserve it.

The World Wide Fund for Nature is an international non-governmental organization that aims to stop earth's degradation and reduce human impact on nature. Working alongside partners and public institutions in more than 100 countries, WWF is the world's leading organization on this matter.