Mullet fish roe is famous as a true delicacy. The packaging design with its premium appearance focuses mainly on the use of black as a color to visualise the fact that this fish is named for its black backside. In addition, the color concept aims to picture the specific atmosphere occurring during the fishing season, as the coastal fishing villages are then covered with the golden light of mullet fish roe that have been laid out to dry. For this reason, mullet roe is known as the black gold of the sea.

Ching Wei Liu (Devours Bacon) a Taiwanese designer. Most of his designs do not originate from a briefing, He always start with an image or a slogan they matter doesn't relate to briefing but instincts. He studied at the Asia University of visual communication design in Taiwan, He simultaneously freelance designs for His independent studio. "Devours Restaurant Studio" is a graphic design and art direction studio based in Taiwan. He employ a comprehensive methodology, rich in dialogue, rooted in experience and intuition to create lasting, considered work.

Devours Restaurant Studio is a graphic design and art direction also an award-winning, independent design studio based in Taiwan. Most of his designs do not originate from a briefing, I always start with an image or a slogan they matter doesn't relate to briefing but instincts.