A brand that came from the idea of turning music, movie, TV and sports idols in minimalism. From the logo to the product design, iconography, website and visual identity, a minimalist design strategy was created. As a result, there are infinite options to design pop culture icons to create collections of products like t-shirts, hoodies, mugs, posters, badges and unique accessories.

We are a brazilian design studio specialized in branding and estabilished in 2014, focusing on brand identity. We design brands with passion and that impassion people, with essence, skill and aesthetics that creates deep connections and memorable links with their consumers.