The inspiration, as the brand already demonstrate, was in minimalist style, translating from the simplest form, an image and its representation to people. In this case, the products compose and lead the corporate brand identity.
UNIQUE PROPERTIES / PROJECT DESCRIPTION:
The main differential feature of the brand comes from its minimalist style, which despite being an existing art style, has its own aesthetics and unique features. One of them is that each design is thought to also have an exclusive color scheme, making it unique and unalterable. This way, each product has its own identity within the brand.
OPERATION / FLOW / INTERACTION:
The brand has a minimalist design which relies on simple geometric forms, differing from the other brands from this segment and creating a recognizable style by any public and age.
PROJECT DURATION AND LOCATION:
The idea began in November 2012 in Brazil, but it is still evolving (the design possibilities applied to products are endless - and this is the biggest differential for the brand).
FITS BEST INTO CATEGORY:
Graphics and Visual Communication Design
PRODUCTION / REALIZATION TECHNOLOGY:
All designs are inspired by images and pictures of the idols. Each design is drawn in a new minimalist and comic interpretation, which brings together the main features of each idol personality, as his most memorable facial features, accessories and favorite/usual colors.
SPECIFICATIONS / TECHNICAL PROPERTIES:
Among the brand's products, the main ones are:
- T-shirts made of 100% cotton, printed with water-based silk screen
- Ceramic Mugs, with 300 ml capacity
- IPhone Cases made with polycarbonate, with digital printing
- Posters print in matte couche 230g, A2 size
minimalist, t-shirt, idol
The research process is based on photos and images of real idols, in which the details are selected and translated into minimalist vector drawing, retaining only the strongest and most memorable points of each personality. This process enables an almost infinite range of product possibilities and themes that keep a strong and standardized visual line.
As a brand which the products are based on real idols (and usually involving image rights), the aesthetic was thought so that each design could artistically represent the idol without infringing legal copyrights, such as cartoons, creating an exclusive, original and irreverent extension of the brand.
TEAM MEMBERS (3) :
Creative Director: Alexandre Nami, Designer: Thiago Rodrigues and Planner: Pedro Nami
Photographer: Ackley Serrano