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Hyun-jeong Kim Transformher Multipurpose bag
Transformher Multipurpose bag is Bronze Design Award winner in 2015 - 2016 Fashion and Travel Accessories Design Award Category.
Transformher Multipurpose bag

This is a single product which has two functions of in-bag (bag inside the bag) and out-bag. The forms of the bag can be changed as wanted and needed. It is a multipurpose bag which easily can store belongings. It doesn't require to move all of belongings individually, and well organized necessary belongings can stay in in-bag. Only in-bag with belongings can be transferred to the other bags once as needed. Also, in-bag can be used as out-bag anywhere easily and comfortably. Either in-bag or out-bag with necessary belongings can be carried everywhere.

Transformher Multipurpose bag
Hyun-jeong Kim Transformher
Hyun-jeong Kim Multipurpose bag
Hyun-jeong Kim design
Hyun-jeong Kim design
Hyun-jeong Kim

I studied industrial design at the University. I worked for 10 years as a designer of Korean conglomerates, Doosan Corporation. I was promoted to the position of Design Manager and resigned the company. Then I had a publishing design work and product design agency established design company. I did not want a design agency, I wanted to create my own product design. Then I got to make of the new and innovative " bag " to open 'ODD Lab'.

Stella&dot/USA. QVC/ USA. Shaomi/China

Clients : 1. Stella&dot, USA Stella and Dot, an Inc. 500 Fastest-Growing Company, is a San Francisco based social selling company that creates flexible entrepreneurial opportunities for women. Their boutique-style jewelry and accessories line is available exclusively through in-home Trunk Shows by Independent Stylists and online. (www.stelladot.com) - The current status of meeting with Stella and Dot: We had meeting with person in charge of Stella and Dot in HQ in San Francisco around end of January and the company requested us to provide samples of our products to process mass production. 2. QVC, USA Today, QVC is the world's leading video and ecommerce retailer, offering a curated collection of desirable brands to millions of customers around the globe each day through broadcast, Internet, and mobile sales platforms. QVC is the world's top multimedia shopping company in terms of viewers and revenue and ranks among the top online mass merchandise retailers. Many of their products have features that are exclusive to QVC and its customers. Leading product categories include beauty, electronics, home goods, apparel and accessories, and jewelry. (www.qvc.com) - The current status of meeting with QVC: We had meeting with person in charge of QVC in New York around end of January and the company requested us to provide samples of our products to process mass production. 3. Shaomi At Xiaomi, they've brought together smart people from Google, Kingsoft, Microsoft, Motorola, Yahoo, and other Internet and tech companies from around the world to bring that vision to life. They create remarkable hardware, software, and Internet services for – and with the help of – their Mi fans. (www.mi.com) - Currently, we are waiting for meeting with Shaomi. We are expecting collaboration with their products and our product (adding IOT technologies - ex. smart bags) The current state of progress with these above clients can be developed and processed, and if we win the award, we will update the new state of progress again.