TRANSFORMHER_created by odd lab
There can be a time when you need a simple bag: for traveling and especially if you need to go somewhere nearby. It is inconvenient for women when they change bags with a lot of belongings. People want to carry necessary belongings all the time and it also applies when people travel. The purpose of this design is combined simple cross bag and manageable in-bag to organize belongings well. One bag has two functions and it is economically useful and convenient. Also it helps to save time efficiently with improving mobility.
UNIQUE PROPERTIES / PROJECT DESCRIPTION:
This is a single product which has two functions of In-Bag (Bag inside the bag) and Out-bag and the form can be changed as needed. It can provide multi functions with single price of one bag. It can help to save time to reduce unneeded movement. The out-bag's unique design concept is two-tone color.
OPERATION / FLOW / INTERACTION:
Using the zipper in the bottom of the in-bag and turn inside out to out-bag. Also, in-bag can be used as out bag and vise versa.
PROJECT DURATION AND LOCATION:
The project started in July 2014 in Seoul and concept design product was completed in April 2015.
PRODUCTION / REALIZATION TECHNOLOGY:
Out-bag Textile : Rip-Stop / Nylon Pocono_Nylon Heavy-twill
Thin, lightweight and strong thread put between a grid in order to prevent tearing excellent resistance to external damage.
In-bag Textile : gomilled(thick) / okford(thin)
Reinforcement : nonwoven
Subsidiary : zipper, twotep-slider, etc.
SPECIFICATIONS / TECHNICAL PROPERTIES:
size : 262*90*210mm
weight : 250g(0.5 lbs)
all option included weight : 390g(0.8 lbs)
trans-bag, In&Out, transform, bag in bag, cross-bag, convenient bag, fast bag, useful bag, travel bag, extra bag, transformher, multipurpose bag, odd lab, odd laboratory, odd eye
This project has started and based on my real-life experiences and intuition for a long time as a woman. I realized friends of mine and other women also felt same way as I've been thinking about the issues through interviews. For example, the issues were carrying all of necessary belongings and needed set extra bags aside for travelling uncomfortably.
I was new to fashion area since I'm visual and advertising designer, therefore, it was hard to find right fabrics and materials for products. I did market research in field. Also I had to learn how to use sewing machine to make products by myself because of security reasons. As I expected, it was fun to see the process of making prototype.
TEAM MEMBERS (1) :
Photographer Huh Myoung Wook, Director, Stidio Munch.
Application patent application number 10 - 2015 - 0052055 _the Korean Intellectual Property Office(KIPO), Republic of Korea