TRANSFORMHER_created by odd lab Multipurpose bag by Hyun-Jeong Kim

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DESIGN DETAILS
DESIGN NAME:
TRANSFORMHER_created by odd lab

PRIMARY FUNCTION:
Multipurpose bag

INSPIRATION:
There can be a time when you need a simple bag: for traveling and especially if you need to go somewhere nearby. It is inconvenient for women when they change bags with a lot of belongings. People want to carry necessary belongings all the time and it also applies when people travel. The purpose of this design is combined simple cross bag and manageable in-bag to organize belongings well. One bag has two functions and it is economically useful and convenient. Also it helps to save time efficiently with improving mobility.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
This is a single product which has two functions of In-Bag (Bag inside the bag) and Out-bag and the form can be changed as needed. It can provide multi functions with single price of one bag. It can help to save time to reduce unneeded movement. The out-bag's unique design concept is two-tone color.

OPERATION / FLOW / INTERACTION:
Using the zipper in the bottom of the in-bag and turn inside out to out-bag. Also, in-bag can be used as out bag and vise versa.

PROJECT DURATION AND LOCATION:
The project started in July 2014 in Seoul and concept design product was completed in April 2015.

PRODUCTION / REALIZATION TECHNOLOGY:
Out-bag Textile : Rip-Stop / Nylon Pocono_Nylon Heavy-twill Thin, lightweight and strong thread put between a grid in order to prevent tearing excellent resistance to external damage. In-bag Textile : gomilled(thick) / okford(thin) Reinforcement : nonwoven Subsidiary : zipper, twotep-slider, etc.

SPECIFICATIONS / TECHNICAL PROPERTIES:
size : 262*90*210mm weight : 250g(0.5 lbs) all option included weight : 390g(0.8 lbs)

TAGS:
trans-bag, In&Out, transform, bag in bag, cross-bag, convenient bag, fast bag, useful bag, travel bag, extra bag, transformher, multipurpose bag, odd lab, odd laboratory, odd eye

RESEARCH ABSTRACT:
This project has started and based on my real-life experiences and intuition for a long time as a woman. I realized friends of mine and other women also felt same way as I've been thinking about the issues through interviews. For example, the issues were carrying all of necessary belongings and needed set extra bags aside for travelling uncomfortably.

CHALLENGE:
I was new to fashion area since I'm visual and advertising designer, therefore, it was hard to find right fabrics and materials for products. I did market research in field. Also I had to learn how to use sewing machine to make products by myself because of security reasons. As I expected, it was fun to see the process of making prototype.

ADDED DATE:
2015-07-18 20:28:21

TEAM MEMBERS (1) :
None

IMAGE CREDITS:
Photographer Huh Myoung Wook, Director, Stidio Munch.



PATENTS/COPYRIGHTS:
Application patent application number 10 - 2015 - 0052055 _the Korean Intellectual Property Office(KIPO), Republic of Korea

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CLIENT/STUDIO/BRAND DETAILS
NAME:
Stella&dot/USA. QVC/ USA. Shaomi/China

PROFILE:
Clients : 1. Stella&dot, USA Stella and Dot, an Inc. 500 Fastest-Growing Company, is a San Francisco based social selling company that creates flexible entrepreneurial opportunities for women. Their boutique-style jewelry and accessories line is available exclusively through in-home Trunk Shows by Independent Stylists and online. (www.stelladot.com) - The current status of meeting with Stella and Dot: We had meeting with person in charge of Stella and Dot in HQ in San Francisco around end of January and the company requested us to provide samples of our products to process mass production. 2. QVC, USA Today, QVC is the world's leading video and ecommerce retailer, offering a curated collection of desirable brands to millions of customers around the globe each day through broadcast, Internet, and mobile sales platforms. QVC is the world's top multimedia shopping company in terms of viewers and revenue and ranks among the top online mass merchandise retailers. Many of their products have features that are exclusive to QVC and its customers. Leading product categories include beauty, electronics, home goods, apparel and accessories, and jewelry. (www.qvc.com) - The current status of meeting with QVC: We had meeting with person in charge of QVC in New York around end of January and the company requested us to provide samples of our products to process mass production. 3. Shaomi At Xiaomi, they've brought together smart people from Google, Kingsoft, Microsoft, Motorola, Yahoo, and other Internet and tech companies from around the world to bring that vision to life. They create remarkable hardware, software, and Internet services for – and with the help of – their Mi fans. (www.mi.com) - Currently, we are waiting for meeting with Shaomi. We are expecting collaboration with their products and our product (adding IOT technologies - ex. smart bags) The current state of progress with these above clients can be developed and processed, and if we win the award, we will update the new state of progress again.

NOMINATION DETAILS

Transformher_created by Odd Lab Multipurpose Bag by Hyun-Jeong Kim is a Nominee in Fashion and Travel Accessories Design Category.

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AWARD DETAILS

Transformher_created by Odd Lab Multipurpose Bag by Hyun-Jeong Kim is Winner in Fashion and Travel Accessories Design Category, 2015 - 2016.



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