The concept behind these posters that one tree makes a million matchsticks, one matchstick burns a million trees. Worthless left over matchsticks are the main afflatus in this work. An out of context visuals made of an unexpected substances. Each entity of a matchstick stands out as a distinct character, it resembles the shape of a living creature, which evokes simultaneously the essence fact that these matchsticks were originally part of a living being (Tree).

Wesam Mazhar Haddad is a Conceptualizer, Strategic Creative Director, Art Director, Graphic Designer, and Typographer based in New York, USA. He graduated from Yarmouk University with a B.F.A Degree in Design & Applied Arts - Graphics Design major from Jordan. Haddad has more than 15 years of experience in several global advertising agencies and companies, to name a few: SAATCHI & SAATCHI - Jordan, Momentum Grounds Morris - Jordan, M&C SAATCHI - Qatar, Commercial Bank - Qatar, …etc. Haddad is a well-known Social Poster Designer, International (Speaker, Awards Winner & Exhibitor). He has won more than 55 global awards in USA, UK, Italy, France, Germany, Poland, Belgium, Austria, Slovakia, Ukraine, Russia, Japan, Korea, Taiwan, Hong Kong, China, Ecuador, Mexico, Egypt, and Jordan.​ His projects reflect his profound philosophy that Simplicity is the highest level of complexity; Complexity is the highest level of simplicity. Haddad's visuals concerning the environment and the social concerns evoke as an everlasting siren that touches every single human no matter of their ethical/ cultural backgrounds.

The 5th International Competition "NAGOYA DESIGN DO!" is a program designed to provide an opportunity for young, talented designers to develop their skills and exchange ideas with one another. It targets young people from around the globe and is held in the form of a competition every two years. Winning works will be awarded prizes and the artists will be invited to a workshop where, by interacting with each other in a work-like setting, they can share their talent and enjoy wide-ranging points of view.