Suspension bridges, high-rise buildings, huge resorts. Undergoing rapidly development in Jordan, nevertheless, we still deforesting the green, consuming matchsticks and abuse it! What a Parallel Equation!
Revelation comes across in any sort. It comes as a heartache consideration for the unstopping desertification in my homeland, as a stroke admiration for a Jackson Pollock's painting, or as a haphazard combination between a hairbrush and useless matchsticks.
UNIQUE PROPERTIES / PROJECT DESCRIPTION:
Fact: Forests make up less than 1 per cent of Jordan's land area.
Concept: One tree makes a million matchsticks; one matchstick burns a million trees.
Philosophy: Simplicity is the highest level of complexity; complexity is the highest level of simplicity.
Substances: Worthless left over matchstick was the main afflatus in this work. Creativity is to get the best out of nothing. Every single entity of a matchstick stands out as a unique character, a piece of art. It resembles a shape of a living being (Tree).
OPERATION / FLOW / INTERACTION:
Comments from the international judges that awarded the posters the Gold Award in the competition: This work conveys a strong message about people wasting resources through the reckless exploitation and destruction of nature by depicting a forest with matches that have become useless. Conscious of what graphics as a two dimensional world can express, this series depicts a modern phenomenon with a profound message. This is an excellent piece of design vividly tying together philosophical thinking with an environmental issue confronting us.
PROJECT DURATION AND LOCATION:
These posters participated and awarded the Gold Prize for The 5th International Competition NAGOYA DESIGN DO! 2006 in Japan. The theme was "For Someone Else-Communication and Collaboration". These posters were exhibited and published internationally from Hong Kong, Slovakia, Mexico, Japan, UK to USA. These posters are still exhibited and produced in many publications online and offline all around the globe.
FITS BEST INTO CATEGORY:
Graphics and Visual Communication Design
PRODUCTION / REALIZATION TECHNOLOGY:
Depending on the exhibition space; these posters sometimes are hanged from the ceiling to give more presence or simply placed on the walls as separate or as continues series. In outdoor exhibitions they are exhibited on wooden or aluminum stands close to trees and green areas to bring to the viewer the contradicted impact we are living within.
SPECIFICATIONS / TECHNICAL PROPERTIES:
Width 1000 mm x Height 700 mm. These posters are digital prints on Art Matte Paper with Matte Lamination hanged from the ceiling, placed on walls without any framing or exhibited outdoor on aluminum or wooden stands close to trees or green areas to have a better contradicted impact on the viewers.
matchsticks, forest, poster, graphic, japan, jordan, environment, social, ecological, tree
These posters have a universal hidden sensation. They make people wonder regardless of their education, knowledge or background.
These posters exhibited and awarded worldwide:
Selected Exhibitor, The FL3TCH3R Exhibit, Tennessee-USA.
Gold Award, Graphis, Social & Political Protest Posters, New York-USA.
Finalist, 9th International Biennial of the Poster, Mexico city-Mexico.
Finalist, Trnava Poster Triennial, Trnava-Slovakia.
Gold Award, International Competition Nagoya Design Do!, Nagoya-Japan.
A composition out of matchsticks was a complicated project. Working with such fragile and sensitive elements was a huge challenge. Several weeks consumed to build the entire composition regardless of the difficult implementation. Thousands of matchsticks used to accomplish these visuals. A small blow, unintended move could destroy days of working.
I suffered personally from the smell of sulfur during the process, that gave me a tiny portion of what really occurs when a huge fire hits a forest. The sulfur smell soaked all over the place for days.
TEAM MEMBERS (1) :
Image #1: Photographer Wesam Mazhar Haddad, Matchsticks Forest 1, 2006
Image #2: Photographer Wesam Mazhar Haddad, Matchsticks Forest 2, 2006
Image #3: Photographer Wesam Mazhar Haddad, Matchsticks Forest 3, 2006.
Image #4: Photographer Wesam Mazhar Haddad, Matchsticks Forest 4, 2006.
Image #5: Photographer Wesam Mazhar Haddad, Matchsticks Forest 5, 2006.
Video Credits: Photographer, Animator, Director, Copywriter, Text Editor Wesam Mazhar Haddad, Matchsticks Forest, 2006.
"Copyrights belong to Wesam Mazhar Haddad, 2006."