High Street brands constantly compete with each other to surprise and capture customers attention. This has lead to a business focused experience. Strabo store is to introduce a slight contrast to this modern philosophy of shopping. It is still very much focused on sales and profit, however with it's "less is more" approach, the emerging brand is interested to leave the customers with a memorable experience. An experience that allows to "breathe" when browsing and discovering this store, instead of being bombarded with racks of clothes and sales labels.

A stubborn designer with obsession to deliver dynamic and original designs. Constantly willing to challenge and push the ordinary to really bring out something new. Every design approached has to be dynamic, with great visual impact, yet still functional. With this in mind design process becomes a great pleasure for me.

Novikov Designs (ND) are focused on creating dynamic interior, furniture and graphic designs. Rolans Novikovs has established the name as a symbol for his work and passion for design. Novikov Designs has strong interest for design in general, from planning and designing retail store environments to the smallest fixture details that are invisible to the most store visitors. Dynamic geometric shapes and sharp lines have always been a source of influence and present in most of ND proposed concepts.