Roomer is a new large furniture shopping mall, located almost in the centre of Moscow. Double "O" in the name "roomer" visually represents glasses (or binoculars). This symbolism is no accidental, as the mall building is very long in size. Logo variations can contain abstract, stylized forms inside the "glasses", or, when the logo is used in large sizes, more detailed images can be placed there. The pattern tiles are made of stylized schemes of flat layouts. The short, clear name of the mall, changeable logo and vivid warm colors proved to be quite successful.

Mikhail Puzakov works as art-director and senior designer with 12 points. 12 points is a small design consultancy. We specialize in corporate identity and brand design, trying to develop complex and coherent visual systems. For the last 8 years 12 points realized more than 400 projects and created more than 60 brands from scratch. 12 points’ design works were internationally awarded, featured online and published in design books.

ROOMER is the biggest furniture center Moscow with the trading area of mare than 86 000 sq. m. ROOMER is a contemporary look at the usual shopping campaign format, and offers visitors the widest variety of specialized furniture and interior salons.