Roomer Corporate identity by 12 points

Home > Winners > #41559


DESIGN DETAILS
DESIGN NAME:
Roomer

PRIMARY FUNCTION:
Corporate identity

INSPIRATION:
The idea of the name was born out of modern Moscow way of life, where most furniture buyers are often young working professionals living mainly in their own flats and apartments or renting them. The new shopping mall unlike its competitors is located in the centre of Moscow where there are very few private houses, so special emphasis was put on furnishing flats and apartments while main competitors are based in suburban areas and target both flat owners and private house owners.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
Roomer is a new large furniture shopping mall, located almost in the centre of Moscow. Double "O" in the name "roomer" visually represents glasses (or binoculars). This symbolism is no accidental, as the mall building is very long in size. Logo variations can contain abstract, stylized forms inside the "glasses", or, when the logo is used in large sizes, more detailed images can be placed there. The pattern tiles are made of stylized schemes of flat layouts.

OPERATION / FLOW / INTERACTION:
Logo and Graphics for shopping mall brand should work well both on the outdoor sign, and on the business cards. These terms of use of the brand`s graphics have been fully implemented in this project.

PROJECT DURATION AND LOCATION:
2012-2013

FITS BEST INTO CATEGORY:
Graphics and Visual Communication Design

PRODUCTION / REALIZATION TECHNOLOGY:
Graphic solution for the shopping mall is designed for use in the widest fields of advertising and printing, from outdoor advertising to branded souvenirs. And this is an important criterion for graphics of such category.

SPECIFICATIONS / TECHNICAL PROPERTIES:
stationery, outdoor and indoor signage, navigation, promotional materials

TAGS:
furniture mall, flat layouts, pattern, binoculars, zoom, suite of rooms

RESEARCH ABSTRACT:
The choice of brand name and color palette was made after studying the competition and architecture of the new mall building. Name spelt in Latin differentiates the brand from the competition having only Cyrillic-spelt names. Orange color is present in the mall building front, this bright and popular color is not used by main direct competitors, but favored by other large successful retail brands (such as OBI etc.)

CHALLENGE:
Furniture shopping mall’s brand should extend to any kind of furniture that sells inside the mall under other brands which have their own identity and style. Branding touchpoints inside the mall are limited due to the strong presence of furniture and other product brands; outdoor branding is defined by architecture of the mall and should be approved by the city’s authorities. That’s why the right choice of brand name, logotype and main color were crucial to the success of the new mall. The short, clear name, changeable logo and vivid warm color proved to be quite successful.

ADDED DATE:
2015-06-18 20:42:25

TEAM MEMBERS (1) :
Oleg Vvedensky

IMAGE CREDITS:
Image #1 : Photographer Oleg Vvedensky
Image #2 : Photographer Oleg Vvedensky
Image #3 : Photographer Oleg Vvedensky
Image #4 : Photographer Mikhail Puzakov
Image #5 : Photographer Oleg Vvedensky

VOTE FOR THIS DESIGN

VOTE FOR THIS ENTRY

CLIENT/STUDIO/BRAND DETAILS
NAME:
ROOMER

PROFILE:
ROOMER is the biggest furniture center Moscow with the trading area of mare than 86 000 sq. m. ROOMER is a contemporary look at the usual shopping campaign format, and offers visitors the widest variety of specialized furniture and interior salons.

NOMINATION DETAILS

Roomer Corporate Identity by 12 Points is a Nominee in Graphics and Visual Communication Design Category.

· This project is currently confidential as results have not been announced yet. Images and further details of the project is not available for public yet, please check back later. If you are the owner of this design, please login to view the images.

· Click here to register today inorder to be able to view the profile and other works by 12 points when results are announced.
AWARD DETAILS

Roomer Corporate Identity by 12 Points is Winner in Graphics and Visual Communication Design Category, 2015 - 2016.



· Press Members: Login or Register to request an exclusive interview with 12 points.

· Click here to register inorder to view the profile and other works by 12 points.
SOCIAL
+ Add to Likes / Favorites | Send to My Email | Comment | Testimonials | View Press-Release | Press Kit
See other A' Design Award and Competition WinnersA' Design Award Presentation Submit Your Designs
 
design award logo

BENEFITS
THE DESIGN PRIZE
WINNERS SERVICES
PR CAMPAIGN
PRESS RELEASE
MEDIA CAMPAIGNS
AWARD TROPHY
AWARD CERTIFICATE
AWARD WINNER LOGO
PRIME DESIGN MARK
BUY & SELL DESIGN
DESIGN BUSINESS NETWORK
AWARD SUPPLEMENT

METHODOLOGY
DESIGN AWARD JURY
PRELIMINARY SCORE
VOTING SYSTEM
EVALUATION CRITERIA
METHODOLOGY
BENEFITS FOR WINNERS
PRIVACY POLICY
ELIGIBILITY
FEEDBACK
WINNERS' MANUAL
PROOF OF CREATION
WINNER KIT CONTENTS
FAIR JUDGING
AWARD YEARBOOK
AWARD GALA NIGHT
AWARD EXHIBITION

MAKING AN ENTRY
ENTRY INSTRUCTIONS
REGISTRATION
ALL CATEGORIES

FEES & DATES
FURTHER FEES POLICY
MAKING A PAYMENT
PAYMENT METHODS
DATES & FEES

TRENDS & REPORTS
DESIGN TRENDS
DESIGNER REPORTS
DESIGNER PROFILES
DESIGN INTERVIEWS

ABOUT
THE AWARD
AWARD IN NUMBERS
HOMEPAGE
AWARD WINNING DESIGNS
DESIGNER OF THE YEAR
MUSEUM OF DESIGN
PRIME CLUBS
SITEMAP
RESOURCE

RANKINGS
DESIGNER RANKINGS
WORLD DESIGN RANKINGS
DESIGN CLASSIFICATIONS
POPULAR DESIGNERS

CORPORATE
GET INVOLVED
SPONSOR AN AWARD
BENEFITS FOR SPONSORS

PRESS
DOWNLOADS
PRESS-KITS
PRESS PORTAL
LIST OF WINNERS
PUBLICATIONS
RANKINGS
CALL FOR ENTRIES
RESULTS ANNOUNCEMENT

CONTACT US
CONTACT US
GET SUPPORT

Follow us : Twitter Twitter | Twitter Facebook | Twitter Google+.
Share |