D&AD celebrated the fiftieth anniversary of its annual design and advertising awards. Since Lobo had just began a partnership with the institution, we proposed as a first collaborative project that we did an anniversary tribute in the form of a video. Our creative team was given full access to D&AD’s massive archive, and started the task of picking through thousands of outstanding examples of creativity in design and art direction. The over 20 references we picked were then reinterpreted afresh, using various techniques like 2D and 3D animation, stop motion, live action and puppetry.

As a pioneer studio of 3D animation in Brazil, Vetor Zero has been producing animated content for advertising agencies and clients of various countries for more than two decades. In partnership with Lobo studio, it is managed by producers, directors and designers Sergio Salles, Alceu Baptistão, Alberto Lopes, Nando Cohen, Mateus de Paula Santos and Gabriel Nobrega. With the teamwork of its diverse individuals, Vetor Zero is characterized by its innovative platforms and emerging techniques to produce compelling images for 2D and 3D animation, stop motion, motion graphics, design, live action, illustrations and online content.

D&AD (Design and Art Direction) is a British educational charity which exists to promote excellence in design and advertising. Founded in 1962 by a group of London-based designers and art directors, the group was dedicated to celebrating creative communication, rewarding its practitioners, and raising standards across the industry.