Wish You Were Here
Anniversary Tribute Video
UNIQUE PROPERTIES / PROJECT DESCRIPTION:
D&AD celebrated the fiftieth anniversary of its annual design and advertising awards. Since Lobo had just began a partnership with the institution, we proposed as a first collaborative project that we did an anniversary tribute in the form of a video.
OPERATION / FLOW / INTERACTION:
The film was mostly seen online, and will also feature as an opening piece on the 2015 D&AD Professional Awards ceremony.
PROJECT DURATION AND LOCATION:
Starting with presentations in London, and developed in São Paulo/Brazil the project lasted almost a year, between planning, drawings, shootings, animations and post-production.
FITS BEST INTO CATEGORY:
Movie and Animation Design
PRODUCTION / REALIZATION TECHNOLOGY:
Our creative team was given full access to D&AD’s massive archive, and started the task of picking through thousands of outstanding examples of creativity in design and art direction. Our choices were dictated in equal parts by the historic importance of the pieces and our own personal taste, while also trying to strike a balance between old and new, popular and more obscure work. The over 20 references we picked were then reinterpreted afresh, using various techniques like 2D and 3D animation, stop motion, live action and puppetry, all the while swapping characters and narratives between the ads. The resulting fragments were sequenced in a free-associative way, with elements from a scene “trespassing” onto the next creating a flowing, surrealistic narrative that reflects the ambiguous, unpredictable nature of memory.
SPECIFICATIONS / TECHNICAL PROPERTIES:
The video is a minute and 35 seconds long.
d&ad, dandad, lobo, vetor zero, brasil, sao paulo, festival, london
TEAM MEMBERS (21) :
Director: Mateus Paula Santos, Director: Loic Francois Marie Dubois, Animator: Diogo Kalil, Animator: Daniel Alvlte, Animator: Paulo Pássaro, Modeller: Timothée Dessallien, Modeller: Rodrigo Paulicci, Modeller: Guto Sposito, Post Producer and 2D Artist: Fabiano Broki, Executive Producer: Pablo Brandao, Digital Designer: Francisco Sanches, Digital Designer: Rafael Nascimento, Director of Photography: Alexandre EJaiuy, 2D Artist: Felipe Frazao, 2D Artist: Qistian Cesar Cunha, Music Producer: PauloBeto, Artist: Fabiana Fukui, Artist and Animator: D. Lee Peffer II, Artist: Ligia Jeon, Artist: Rodrigo Ferreira do Nascimento and Artist: Felipe Bassi