El Corte Inglés commissioned Tridimage to revitalize brand and packaging identity of their premium private brand; Club del Gourmet. The challenge was to strengthen brand presence on the shelves, and improve their recognition through a consistent graphics unit. The new image created for El Club de Gourmet projects the distintive personality of their stores where premium products from all over the world can be found. The new packaging identity confidently compete with the most well-known and prestigous food and beverage brands.

El Corte Inglés is one of the world's leading department stores, strongly rooted in the Spanish market and with a presence in Portugal. The company has not stopped growing since its founder Ramón Areces acquired a tailor's shop in 1935 called El Corte Inglés.