Tridimage Club del Gourmet - El Corte Inglés Packaging Design
Club del Gourmet - El Corte Inglés Packaging Design is Bronze Design Award winner in 2014 - 2015 Packaging Design Award Category.
Club del Gourmet - El Corte Inglés Packaging Design

El Corte Inglés commissioned Tridimage to revitalize brand and packaging identity of their premium private brand; Club del Gourmet. The challenge was to strengthen brand presence on the shelves, and improve their recognition through a consistent graphics unit. The new image created for El Club de Gourmet projects the distintive personality of their stores where premium products from all over the world can be found. The new packaging identity confidently compete with the most well-known and prestigous food and beverage brands.

Club del Gourmet - El Corte Inglés Packaging Design
Tridimage Club del Gourmet - El Corte Inglés
Tridimage Packaging Design
Tridimage design
Tridimage design

Guillermo Dufranc Graphic Design Coordinator at Tridimage Twitter: @guilledufranc Linkedin: Guillermo works as Project Manager at the leading award-winning Structural & Graphic Package Design agency Tridimage, bringing expertise, inspiration and creative leadership, enhancing the design team with challenging ideas. He has been working in packaging design since 2004 helping brands to create meaning though packaging design. WRITER He writes articles about packaging design which are published in international magazines and design blogs. He has also published several ebooks. SPEAKER He is an international speaker who provides conferences and workshops related to Packaging Design and Design Thinking in companies, universities and exhibitions in many countries. DESIGN JURY He has been invited as jury member for several packaging design competitions as FoodBev Awards (UK), A'Design Awards (Italy) and Vertex Awards (USA).

El Corte Inglés

El Corte Inglés is one of the world's leading department stores, strongly rooted in the Spanish market and with a presence in Portugal. The company has not stopped growing since its founder Ramón Areces acquired a tailor's shop in 1935 called El Corte Inglés.