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Club del Gourmet - El Corte Inglés Packaging Design by Tridimage |
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| DESIGN DETAILS |
DESIGN NAME:
Club del Gourmet - El Corte Inglés
PRIMARY FUNCTION:
Packaging Design
INSPIRATION:
The product range of Gourmet Club Corte Ingles brings together a varied type of premium products focused on a very demanding audience with the quality of the products they buy for food and enjoyment.
It was requiered to create a premium yet approchable look for this private brand which adds value to stores.
UNIQUE PROPERTIES / PROJECT DESCRIPTION:
The packaging redesign shows a youthful and contemporary look while communicates the premiumness of their products.
El Corte Inglés is one of the world's leading department stores, strongly rooted in the Spanish market and with a presence in Portugal. The company has not stopped growing since its founder Ramón Areces acquired a tailor's shop in 1935 called El Corte Inglés.
OPERATION / FLOW / INTERACTION:
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PROJECT DURATION AND LOCATION:
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FITS BEST INTO CATEGORY:
Packaging Design
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PRODUCTION / REALIZATION TECHNOLOGY:
There are sevaral products from bottle, boxes, bags or even textile. We have to work on different technologies and research to get the best out of each one.
There are challenges every day since the whole range is not being redisigned completely, but commissioned
SPECIFICATIONS / TECHNICAL PROPERTIES:
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TAGS:
Packaging design, premium private brand
RESEARCH ABSTRACT:
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CHALLENGE:
The challenge was to modernize the image of the products without losing their equities. El Corte Inglés wanted to bring Club del Gourmet to younger and demanding people, who knows very well these products and are keen on new and exciting consuming experiences.
ADDED DATE:
2015-03-10 20:10:00
TEAM MEMBERS (1) :
Tridimage
IMAGE CREDITS:
Tridimage / El Corte Inglés
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| Visit the following page to learn more: http://www.tridimage.com |
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| CLIENT/STUDIO/BRAND DETAILS |
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NAME:
El Corte Inglés
PROFILE:
El Corte Inglés is one of the world's leading department stores, strongly rooted in the Spanish market and with a presence in Portugal. The company has not stopped growing since its founder Ramón Areces acquired a tailor's shop in 1935 called El Corte Inglés.
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