Bodega Privada means Private Cellar in Spanish, thus inspired the idea that these champagnes are part of a private collection. A kind of club that keeps its secrets locked away. To enter the cellar the consumer should need the key. The key enables to unveil the secret hidden in the bottles.

Guillermo Dufranc Graphic Design Coordinator at Tridimage www.tridimage.com Twitter: @guilledufranc Linkedin: http://linkd.in/NhZOtu Guillermo works as Project Manager at the leading award-winning Structural & Graphic Package Design agency Tridimage, bringing expertise, inspiration and creative leadership, enhancing the design team with challenging ideas. He has been working in packaging design since 2004 helping brands to create meaning though packaging design. WRITER He writes articles about packaging design which are published in international magazines and design blogs. He has also published several ebooks. SPEAKER He is an international speaker who provides conferences and workshops related to Packaging Design and Design Thinking in companies, universities and exhibitions in many countries. DESIGN JURY He has been invited as jury member for several packaging design competitions as FoodBev Awards (UK), A'Design Awards (Italy) and Vertex Awards (USA).

We are the leading Latin American 3D branding and structural & graphic packaging design agency based in Argentina. We specialize in 3D packaging identity for food, beverage, spirits, wine, personal and home care brands. Since 1995 we help shape world-class brands by working on award-winning packaging design solutions. We believe that packaging structure and graphics are a window to the soul of the brand.