The intention of this piece was to create a brand for an innovative tracking and payment system for fruit suppliers. The brand needed to symbolise freshness and quality while being adaptable into a wide range of brand uses on- and offline. The logo perfectly reflects the research, colours, keywords etc identified in the process, and is unmistakably modern, corporate and fruit based, while remaining friendly and approachable. The slogan is reflective of the fact that this brand and the app will accompany the produce throughout it’s journey from the stage of picking through to arrival in store.

Creative Media is a boutique design agency that has been successful for over 15 years in the delivery of leading-edge design. Their success is largely down to the passionate, ambitious and talented people involved, but in terms of outcome it is the marriage of people and process that makes them tick. In the years since they began, their staff has evolved and been added to with highly experienced and qualified designers, who can boast a combined total of almost 50 years working in the design industry - indeed 3 of their senior designers have won Irish and international Design Awards and recognition in recent years, giving them the pleasure of making a real change for clients. This experience, allied with their method of working, means they have a client churn of less than 6% per annum - indeed, many of their clients have worked with them from their inception.

Creative Media are a passionate creative business that uses design and innovative thinking to build brands and drive business growth. They make things happen. Transform businesses. Turn names into household names. Build brands. And they do it with the power of one thing. An idea. Creative Media work with businesses from tiny start-ups to major corporations and across every sector from FMCG and retail to healthcare, education, engineering, manufacturing and technology. And everything in between. Creative Media are based in Omagh, Northern Ireland, but their work goes around the world.