Purveyance Branding by Nigel Morrison, Creative Media

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DESIGN DETAILS
DESIGN NAME:
Purveyance

PRIMARY FUNCTION:
Branding

INSPIRATION:
The inspiration for this branding and extended project was the functionality and purpose of the company itself - to provide an innovative fruit tracking system for producers - right from the tree to the supermarket shelf - which was all about quality and freshness of the produce, and which, in turn, would enable producers to get paid fairly for their products without deductions for spoilage, which is, unfortunately, common in the industry. The logo itself needed to be all about freshness - to visibly look like a really fresh piece of fruit.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
This project was to create the branding for an innovative tracking and payment system for fruit suppliers. The logo is symbolic of freshness and quality and adaptable into a variety of brand uses on and offline. The logo perfectly reflects the research, colours, keywords identified and is unmistakably fruit based, modern and corporate, but friendly and approachable. The slogan reflects the fact that this brand and app will be with the produce on it’s journey from the stage of picking through to arrival in store.

OPERATION / FLOW / INTERACTION:
This brand transforms by utilising visual design to place the company right at the top of the industry in presentation and perception. This, allied with an innovative product and system, will give them the opportunity they require.

PROJECT DURATION AND LOCATION:
A very short term project, this design went from initial brief to final brand realisation and app / website visual designs complete in 8 days, beginning on 16th February 2015 and being completed on 24th February 2015

FITS BEST INTO CATEGORY:
Graphics and Visual Communication Design

PRODUCTION / REALIZATION TECHNOLOGY:
The designs were created using a combination of Adobe InDesign, Adobe llustrator, Adobe Photoshop.

SPECIFICATIONS / TECHNICAL PROPERTIES:
As this was a wide ranging branding and digital design project, there are no specific specifications, but a large amount of separate pieces.

TAGS:
fresh, fruit, purveyance, design, graphic, ireland, creative, media

RESEARCH ABSTRACT:
With no similar service on the market, research centered around what the fruit companies see as the positive aspects of their own images. The research led us to the conclusion that this was a huge worldwide trade, but one which was very lacking in truly quality design - even at the top end of the industry, the style was outdated. This offers an advantage, as a modern brand and overall corporate look will instantly gain credibility and a perception of scale, giving opportunity to the client.

CHALLENGE:
The hardest part of this design - apart from the project needing to be completed in 8 days - was the creation of the brand itself. Particularly where aspects of quality and freshness are at stake a lot of experimantation with shape, colour, gradient etc was required to ensure the icon - the hook on which everything else would hang - was just right. We experimented with a variety of logo styles, type, colour schemes to settle on the best and most appropriate branding.

ADDED DATE:
2015-03-10 14:56:29

TEAM MEMBERS (1) :
Nigel Morrison

IMAGE CREDITS:
All images Nigel Morrison

Visit the following page to learn more: http://www.creativemediani.com
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CLIENT/STUDIO/BRAND DETAILS
NAME:
Creative Media

PROFILE:
Creative Media are a passionate creative business that uses design and innovative thinking to build brands and drive business growth. They make things happen. Transform businesses. Turn names into household names. Build brands. And they do it with the power of one thing. An idea. Creative Media work with businesses from tiny start-ups to major corporations and across every sector from FMCG and retail to healthcare, education, engineering, manufacturing and technology. And everything in between. Creative Media are based in Omagh, Northern Ireland, but their work goes around the world.

NOMINATION DETAILS

Purveyance Branding by Nigel Morrison, Creative Media is a Nominee in Graphics and Visual Communication Design Category.

· This project is currently confidential as results have not been announced yet. Images and further details of the project is not available for public yet, please check back later. If you are the owner of this design, please login to view the images.

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AWARD DETAILS

Purveyance Branding by Nigel Morrison, Creative Media is Winner in Graphics and Visual Communication Design Category, 2014 - 2015.



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· Click here to register inorder to view the profile and other works by Nigel Morrison, Creative Media.
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