Selezione italiana is the first packaging completely made of Cartacrusca Favini, the paper produced exclusively for Barilla by Favini using 20% of bran, which gives a pleasant perception of naturalness and premiumness. Cartacrusca is the first paper to be made from bran residues that can no longer be used for human consumption.

Barilla, originally established in 1877 as a bread and pasta shop in Parma, Italy, ranks as one of today’s top Italian food groups. Barilla leads in the global pasta business, the pasta sauces business in continental Europe, the bakery products business in Italy and the crispbread business in Scandinavia. Barilla owns 30 production sites (14 in Italy and 16 outside Italy) and exports to more than 100 countries. Every year, about 1,700,000 tons of food products under the brands of Barilla, Mulino Bianco, Voiello, Pavesi, Academia Barilla, Wasa, Harrys (France and Russia), Misko (Greece), Filiz (Turkey), Yemina and Vesta (Mexico), are featured on dining tables all over the world.