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PepsiCo Design and Innovation Pepsi Spire 5.0 Interactive Dispenser
Pepsi Spire 5.0 Interactive Dispenser is Silver Design Award winner in 2014 - 2015 Interface and Interaction Design Award Category.
Pepsi Spire 5.0 Interactive Dispenser

The Pepsi Spire 5.0 design integrates all consumer touch points to a main front surface, quickly guiding the consumers through a vertically oriented and intuitive operational flow and digital interface. It begins with the playful graphic user interface that attracts the consumer, that communicates variety and that allows easy customization of one’s drink. Every detail was thoughtfully designed to integrate all consumer touch-points to a main front surface; the ergonomic reach zones, the integration of a 32 inch digital touch screen, the cup placement, halo lighting to amplifying the digital experience, to the nozzle lighting and ADA accessibility. The clean, precise and flowing surfaces create an intuitive sequence of use and reflect the high quality beverages that the Pepsi Spire 5.0 pours. The user interface pairs bold graphics with lighthearted animations that attracts the consumer, communicates variety and allows easy customization using PepsiCo beverages and flavor shots. Finally, the new design incorporates machine connectivity that allows for real time information and custom content management. This connectivity combines the next level of consumer engagement that learns how people choose different beverage combinations with updatable content that can connects with consumers in new and unique ways. Pepsi Spire 5.0 creates a solution that clearly up lifts customer locations and provides a new unique consumer experience that allows users to discover and pour their personalized fountain beverages.

Pepsi Spire 5.0 Interactive Dispenser
PepsiCo Design and Innovation Pepsi Spire 5.0
PepsiCo Design and Innovation Interactive Dispenser
PepsiCo Design and Innovation design
PepsiCo Design and Innovation

PepsiCo is a global food and beverage leader with net revenues of more than $65 billion and a product portfolio that includes 22 brands that generate more than $1 billion each in annual retail sales. The main businesses – Quaker, Tropicana, Gatorade, Frito-Lay and Pepsi-Cola – make hundreds of enjoyable foods and beverages that are loved throughout the world. PepsiCo's people are united by a unique commitment to sustainable growth by investing in a healthier future for people and the planet, which they believe also means a more successful future for PepsiCo. PepsiCo believes that creating powerful consumer experiences and connections through design is a key lever of growth.

PepsiCo Design & Innovation

PepsiCo is a global food and beverage leader with net revenues of more than $65 billion and a product portfolio that includes 22 brands that generate more than $1 billion each in annual retail sales. Our main businesses – Quaker, Tropicana, Gatorade, Frito-Lay and Pepsi-Cola – make hundreds of enjoyable foods and beverages that are loved throughout the world. PepsiCo’s people are united by our unique commitment to sustainable growth by investing in a healthier future for people and our planet, which we believe also means a more successful future for PepsiCo. We call this commitment Performance with Purpose: PepsiCo’s promise to provide a wide range of foods and beverages from treats to healthy eats; to find innovative ways to minimize our impact on the environment by conserving energy and water and reducing packaging volume; to provide a great workplace for our associates; and to respect, support and invest in the local communities where we operate. For more information, please visit www.pepsico.com.