Pepsi Spire 5.0 Interactive Dispenser by PepsiCo Design and Innovation

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DESIGN DETAILS
DESIGN NAME:
Pepsi Spire 5.0

PRIMARY FUNCTION:
Interactive Dispenser

INSPIRATION:
The Pepsi Spire 5.0 design integrates all consumer touch points to a main front surface, quickly guiding the consumers through a vertically oriented and intuitive operational flow and digital interface. It begins with the playful graphic user interface that attracts the consumer, that communicates variety and that allows easy customization of one’s drink. Every detail was thoughtfully designed to integrate all consumer touch-points to a main front surface; the ergonomic reach zones, the integration of a 32 inch digital touch screen, the cup placement, halo lighting to amplifying the digital experience, to the nozzle lighting and ADA accessibility. The clean, precise and flowing surfaces create an intuitive sequence of use and reflect the high quality beverages that the Pepsi Spire 5.0 pours. The user interface pairs bold graphics with lighthearted animations that attracts the consumer, communicates variety and allows easy customization using PepsiCo beverages and flavor shots. Finally, the new design incorporates machine connectivity that allows for real time information and custom content management. This connectivity combines the next level of consumer engagement that learns how people choose different beverage combinations with updatable content that can connects with consumers in new and unique ways. Pepsi Spire 5.0 creates a solution that clearly up lifts customer locations and provides a new unique consumer experience that allows users to discover and pour their personalized fountain beverages.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
Pepsi Spire 5.0 seamlessly connects the virtual and physical worlds to give people a way to create their drink, their way. It is a state of the art touchscreen fountain dispenser that transforms today’s beverage pouring process into a new, engaging consumer experience providing more than 1000 beverage combinations. It offers all this capability in a large format that provides versatility to fit into various restaurant types.

OPERATION / FLOW / INTERACTION:
-

PROJECT DURATION AND LOCATION:
-

FITS BEST INTO CATEGORY:
Food, Beverage and Culinary Arts Design

PRODUCTION / REALIZATION TECHNOLOGY:
-

SPECIFICATIONS / TECHNICAL PROPERTIES:
-

TAGS:
Spire, PepsiCo, custom, My Drink My Way

RESEARCH ABSTRACT:
In order to deliver a breakthrough innovation, the project started from scratch, beginning with understanding the unmet needs of consumers and the restaurant operators. Using consumer research and in-market observations, we uncovered distinct digital opportunities to provide an engaging experience that is both intuitive and quick to operate. We also uncovered the consumer’s desire to customize their beverage with their specific recipes. Grounded in these learnings, the design integrates all consumer touch points to a main front surface, quickly guiding the consumers through a vertically oriented and intuitive operational flow and digital interface.

CHALLENGE:
Using consumer research and in-market observations, we uncovered distinct digital opportunities to provide an engaging experience that is both intuitive and quick to operate. We also uncovered the consumer’s desire to customize their beverage with their specific recipes.

ADDED DATE:
2015-02-25 16:55:52

TEAM MEMBERS (1) :


IMAGE CREDITS:
PepsiCo Design and Innovation, 2014.

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CLIENT/STUDIO/BRAND DETAILS
NAME:
PepsiCo Design & Innovation

PROFILE:
PepsiCo is a global food and beverage leader with net revenues of more than $65 billion and a product portfolio that includes 22 brands that generate more than $1 billion each in annual retail sales. Our main businesses – Quaker, Tropicana, Gatorade, Frito-Lay and Pepsi-Cola – make hundreds of enjoyable foods and beverages that are loved throughout the world. PepsiCo’s people are united by our unique commitment to sustainable growth by investing in a healthier future for people and our planet, which we believe also means a more successful future for PepsiCo. We call this commitment Performance with Purpose: PepsiCo’s promise to provide a wide range of foods and beverages from treats to healthy eats; to find innovative ways to minimize our impact on the environment by conserving energy and water and reducing packaging volume; to provide a great workplace for our associates; and to respect, support and invest in the local communities where we operate. For more information, please visit www.pepsico.com.

NOMINATION DETAILS

Pepsi Spire 5.0 Interactive Dispenser by Pepsico Design and Innovation is a Nominee in Interface and Interaction Design Category.

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AWARD DETAILS

Pepsi Spire 5.0 Interactive Dispenser by Pepsico Design and Innovation is Winner in Interface and Interaction Design Category, 2014 - 2015.



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