Purity and clarity are the main properties that reflect a vodka's quality. They had to be emphasized while rebranding Lithuanian Vodka Gold – the vodka market leader in Lithuania. At the same time some features of national identity were introduced – the Lithuanian Vodka name itself demanded this choice. Authentic ethnic motives transformed into a modern, uncluttered composition. Once the massiveness of the old label was destroyed to create a light, perforated decor, the gold began to shine in a much more elegant manner.

Stumbras is one of the biggest and most popular producers of strong alcoholic drinks in Lithuania. The distillery whose history, culture and traditions started in the end of the 19th century has been an indisputable market leader for many years. Through a century-long history Stumbras have grown really big, powerful, professional and wise. Especially proud of the appreciation gained in homeland Lithuania which is the real flattery for the company. Yet, Stumbras overstepped state borders many years ago and thus is known in many neighbouring or far, foreign countries – the company exports its production to five continents out of seven.