Lithuanian Vodka Gold Vodka Packaging Design by Studija Creata

Home > Winners > #39586


DESIGN DETAILS
DESIGN NAME:
Lithuanian Vodka Gold

PRIMARY FUNCTION:
Vodka Packaging Design

INSPIRATION:
The infinite treasury of Lithuanian national heritage. Sun beams playing on the drops after the rain. Wide gamut of delicate golden undertones.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
Purity and clarity, the main properties that reflect a vodka's quality, were emphasized while rebranding Lithuanian Vodka Gold - the vodka market leader in Lithuania. At the same time some features of national identity were introduced to communicate the Lithuanian Vodka name itself. Authentic ethnic motives transformed into a new uncluttered composition. Once the massiveness of the old label was destroyed to create a light, perforated decor, the gold began to shine in a much more elegant manner.

OPERATION / FLOW / INTERACTION:
Pure and clear label design communicates the same properties of the product.

PROJECT DURATION AND LOCATION:
"Lithuanian vodka Gold" was updated in 2014.

FITS BEST INTO CATEGORY:
Packaging Design

PRODUCTION / REALIZATION TECHNOLOGY:
Glass bottle, transparent label and flexographic print.

SPECIFICATIONS / TECHNICAL PROPERTIES:
Capacity: 700 ml. Dimensions: 72 (w) x 295 (h) mm.

TAGS:
Lithuanian, vodka, gold, transparent, ethnographic, modern, design, Stumbras, Studija Creata

RESEARCH ABSTRACT:
Lithuanian Vodka is the most popular vodka brand in the country, therefore consumers were highly addicted to the former look of the product. As the label was to be changed significantly, to retain recognition of the product certain links to the previous design had to be found. The former shield-shaped label was split into several repetitive elements reminiscent of the same shape. Perforated decor destroyed the massiveness of large foil area, meanwhile the scattered reflections make the label not less golden.

CHALLENGE:
Besides the advantages they give, transparent labels create some obstacles: foil looks plane, embossing is impossible, tiny elements on transparent background might be less visible on the market shelves. Numerous proof prints were done, varying lacquer components and different foils, to achieve expressive and prosperous result.

ADDED DATE:
2015-02-24 17:25:06

TEAM MEMBERS (2) :
Asta Kauspedaite (Designer, "Studija Creata") and Jurate Paulauskiene (Head of Product development department, "Stumbras")

IMAGE CREDITS:
Edgaras Marozas

Visit the following page to learn more: http://www.creata.lt
VOTE FOR THIS DESIGN

VOTE FOR THIS ENTRY

CLIENT/STUDIO/BRAND DETAILS
NAME:
Stumbras

PROFILE:
Stumbras is one of the biggest and most popular producers of strong alcoholic drinks in Lithuania. The distillery whose history, culture and traditions started in the end of the 19th century has been an indisputable market leader for many years. Through a century-long history Stumbras have grown really big, powerful, professional and wise. Especially proud of the appreciation gained in homeland Lithuania which is the real flattery for the company. Yet, Stumbras overstepped state borders many years ago and thus is known in many neighbouring or far, foreign countries – the company exports its production to five continents out of seven.

NOMINATION DETAILS

Lithuanian Vodka Gold Vodka Packaging Design by Studija Creata is a Nominee in Packaging Design Category.

· This project is currently confidential as results have not been announced yet. Images and further details of the project is not available for public yet, please check back later. If you are the owner of this design, please login to view the images.

· Click here to register today inorder to be able to view the profile and other works by Studija Creata when results are announced.
AWARD DETAILS

Lithuanian Vodka Gold Vodka Packaging Design by Studija Creata is Winner in Packaging Design Category, 2014 - 2015.



· Press Members: Login or Register to request an exclusive interview with Studija Creata.

· Click here to register inorder to view the profile and other works by Studija Creata.
SOCIAL
+ Add to Likes / Favorites | Send to My Email | Comment | Testimonials | View Press-Release | Press Kit
See other A' Design Award and Competition WinnersA' Design Award Presentation Submit Your Designs
 
design award logo

BENEFITS
THE DESIGN PRIZE
WINNERS SERVICES
PR CAMPAIGN
PRESS RELEASE
MEDIA CAMPAIGNS
AWARD TROPHY
AWARD CERTIFICATE
AWARD WINNER LOGO
PRIME DESIGN MARK
BUY & SELL DESIGN
DESIGN BUSINESS NETWORK
AWARD SUPPLEMENT

METHODOLOGY
DESIGN AWARD JURY
PRELIMINARY SCORE
VOTING SYSTEM
EVALUATION CRITERIA
METHODOLOGY
BENEFITS FOR WINNERS
PRIVACY POLICY
ELIGIBILITY
FEEDBACK
WINNERS' MANUAL
PROOF OF CREATION
WINNER KIT CONTENTS
FAIR JUDGING
AWARD YEARBOOK
AWARD GALA NIGHT
AWARD EXHIBITION

MAKING AN ENTRY
ENTRY INSTRUCTIONS
REGISTRATION
ALL CATEGORIES

FEES & DATES
FURTHER FEES POLICY
MAKING A PAYMENT
PAYMENT METHODS
DATES & FEES

TRENDS & REPORTS
DESIGN TRENDS
DESIGNER REPORTS
DESIGNER PROFILES
DESIGN INTERVIEWS

ABOUT
THE AWARD
AWARD IN NUMBERS
HOMEPAGE
AWARD WINNING DESIGNS
DESIGNER OF THE YEAR
MUSEUM OF DESIGN
PRIME CLUBS
SITEMAP
RESOURCE

RANKINGS
DESIGNER RANKINGS
WORLD DESIGN RANKINGS
DESIGN CLASSIFICATIONS
POPULAR DESIGNERS

CORPORATE
GET INVOLVED
SPONSOR AN AWARD
BENEFITS FOR SPONSORS

PRESS
DOWNLOADS
PRESS-KITS
PRESS PORTAL
LIST OF WINNERS
PUBLICATIONS
RANKINGS
CALL FOR ENTRIES
RESULTS ANNOUNCEMENT

CONTACT US
CONTACT US
GET SUPPORT

Follow us : Twitter Twitter | Twitter Facebook | Twitter Google+.
Share |