We were asked to create a new tone of voice for this brand of chocolate truffles around a new proposition - the curious adventures of Monty Bojangles - and to set the quirky tones for the packaging and the product names all of which become 'curiously moreish'. We not only gave Monty Bojangles (the indispensable cat character) a starring role on the packaging, but connected him to the reason to believe in the chocolates' difference to the competition using the simple idea of curiosity and seeking new tastes.

At Springetts we help our clients create and grow their brands through incisive strategic thinking and distinctive, engaging design solutions. The projects may vary in size and scope but our principles, and how we apply them, remain constant. What drives our thinking and enthusiasm on every project is a passion for making a positive difference to a brand’s success. Understanding our clients’ businesses and getting under the skin of consumers always provide us with the greatest insight into how a brand should communicate in a uniquely differentiated, impactful and engaging way.

The UK-based Monty Bojangles Company is a supplier of a wide range of confectionery products, including the Monty Bojangles range of chocolate truffles. The Monty Bojangles range of truffles is extensive and offers an exciting and innovative range of flavours that set it apart from its competitors in-store.