Monty Bojangles Confectionery Packaging by Springetts Brand Design Consultants

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DESIGN DETAILS
DESIGN NAME:
Monty Bojangles

PRIMARY FUNCTION:
Confectionery Packaging

INSPIRATION:
We started with the idea of the saying - curiosity killed the cat - warning of the dangers of unnecessary investigation or experimentation. We changed the this to ‘curiosity thrilled the cat’ and created a brand story where our hero’s curiosity sets him out on exciting ‘taste adventures’. We felt Michael Palin, the quirky curious British traveller abroad was the perfect inspiration and role model for Monty, our cat character. The world we created came from the Monty Python link and Terry Gilliam’s wonderful animated creations. We echoed his mix of hand painted crafting with found irreverent antique photographs mixed with a more vibrant modern palette to create a visual world that became as exciting as the chocolates themselves.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
A tone of voice for the brand around ‘the curious adventures of Monty Bojangles’ set the quirky tones for the packaging and product names (e.g Choccy Scoffy) all of which become curiously moreish. We not only gave Monty a starring role in the brand but connected him to the reason to believe in the chocolates difference to the competition around the simple idea of curiosity and seeking new tastes.

OPERATION / FLOW / INTERACTION:
Each box shows a ‘new adventure in taste’, suggested by a collage of Victorian etchings, original botanical drawings and hand-painted illustrations on a fresh, vibrant colour palette. These collages make the packs unique and stand out from the competitors on-shelf.

PROJECT DURATION AND LOCATION:
The new packaging for the truffles range was launched September 2014.

FITS BEST INTO CATEGORY:
Packaging Design

PRODUCTION / REALIZATION TECHNOLOGY:
Cardboard packaging

SPECIFICATIONS / TECHNICAL PROPERTIES:
Box size: 108mm x 108mm x 80mm

TAGS:
Rebranding, packaging, redesign, new proposition, improved retailer listings

RESEARCH ABSTRACT:
-

CHALLENGE:
How do you create a brand story around a modern chocolatier, quirky truffle flavours and the non-negotiable usage of the family cat named Monty Bojangles?

ADDED DATE:
2015-02-19 09:51:26

TEAM MEMBERS (3) :
Design Director - Sue Bicknell, Designer - Amy Matthews and Illustrator - Amy Matthews

IMAGE CREDITS:
Illustrator : Amy Matthews

Visit the following page to learn more: http://Www.springetts.co.uk
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CLIENT/STUDIO/BRAND DETAILS
NAME:
The Monty Bojangles Company

PROFILE:
The UK-based Monty Bojangles Company is a supplier of a wide range of confectionery products, including the Monty Bojangles range of chocolate truffles. The Monty Bojangles range of truffles is extensive and offers an exciting and innovative range of flavours that set it apart from its competitors in-store.

NOMINATION DETAILS

Monty Bojangles Confectionery Packaging by Springetts Brand Design Consultants is a Nominee in Packaging Design Category.

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AWARD DETAILS

Monty Bojangles Confectionery Packaging by Springetts Brand Design Consultants is Winner in Packaging Design Category, 2014 - 2015.



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