The event, the bicentennial anniversary of whichw as celebrated on October 17, 2014, was the idea behind this brand: a tragic accident took place on this day in 1814 in London at Meux's brewery (also known as the Horse Shoe Brewery). Having studied the ancient recipes, the brewers decided to make the historical porter of that time - Beer Flood Porter.

CUBA Creative Branding Studio is an independent branding studio, founded in 2007. It specializes in consumer and corporate branding, visual communication, graphic design and Internet projects. During its existence, the studio specialists have gained large international practical experience in cooperation with clients from Russia, the CIS, the USA and Europe. CUBA Creative Branding Studio is a full member EPDA (European Packaging Design Association) and RBCA (Russian Branding Companies Association)

Heartly Craft Brewery is a private craft brewery located in Lipetsk (Russia). The brewery opened in 2014, its specialty is original designer beer styles.This is the first craft brewery in the region.The brewery owners have ambitious plans:one of their main plans is to promote the craft beer culture to the public. In the near future, the brewers plan to open their own pubs, where, besides their own brands, they will offer the most remarkable new craft beer brands from their colleagues around the world.